MoEngage, the agentic customer engagement platform, has announced a strategic partnership with Boldest (part of Prodapt) to introduce Cognitive Marketing capabilities for telecommunications operators. The collaboration is designed to help telcos address persistent challenges such as fragmented customer data, high churn rates due to delayed interventions, and slow deployment of personalized marketing campaigns.
The partnership combines MoEngage’s AI-driven engagement platform with Boldest’s cognitive marketing framework to enable real-time, intent-based customer engagement across the entire subscriber lifecycle. The goal is to help telecom operators transition from reactive marketing models to fully automated, AI-powered customer decisioning systems.
The telecom industry continues to struggle with siloed customer data and delayed marketing responses, which often result in missed opportunities for retention and revenue growth. The partnership aims to address these inefficiencies by introducing a unified system where AI agents manage both decisioning and engagement workflows in real time.
By integrating MoEngage’s agentic platform with Boldest’s cognitive marketing approach, telecom operators can better identify subscriber intent signals and respond with personalized actions across multiple channels.
A key component of the partnership is the creation of a closed-loop engagement system where AI agents continuously analyze customer behavior and trigger personalized marketing actions.
MoEngage’s recent acquisition of Aampe strengthens this capability by reducing reliance on manual segmentation and enabling automated, one-to-one personalization at scale. This allows marketing teams to shift from rule-based campaigns to dynamic, AI-driven engagement models.
Boldest contributes its Cognitive Marketing framework, which combines behavioral science with deterministic engagement strategies to optimize customer interactions in real time.
In this collaboration, Boldest will serve as the execution partner, handling implementation and ongoing campaign management. The company will apply its proprietary PathIQ and Pathsuite frameworks to interpret customer intent signals and activate targeted engagement strategies across channels.
This structure enables telecom operators to deploy AI-driven marketing systems without requiring extensive internal restructuring, accelerating time-to-value for customer engagement initiatives.
Sanjay Kupae, Vice President – Partnerships at MoEngage, said:
"Telecom operators have some of the richest customer data of any industry, yet fragmentation, slow decisioning, and reactive engagement models are costing them real revenue. Our partnership with Boldest gives Telcos a way to rapidly adopt AI, Decisioning and Cross-channel engagement to maximise the value of every subscriber, while providing them the richest experience."
Keith Pires, Chief Revenue Officer at Boldest, said:
"MoEngage is a new age AI grounded phenomenon. We are very pleased to partner with a company whose AI–driven engagement platform is the perfect complement to ours, enabling brands to turn insights and intent into meaningful, personalized interactions and outcomes."
The combined solution is designed to support end-to-end customer lifecycle management, from onboarding to renewal. By continuously analyzing customer signals, the platform enables telecom operators to reduce churn, improve engagement, and deliver highly personalized experiences at scale.
This approach shifts telecom marketing from campaign-based execution to continuous, AI-orchestrated customer engagement.
The partnership between MoEngage and Boldest reflects a broader industry shift toward agentic AI-driven marketing systems. By unifying engagement automation and cognitive decisioning, the collaboration aims to help telecom operators reduce churn, accelerate personalization, and unlock more value from subscriber data in real time.
About MoEngage
MoEngage is an Agentic Customer Engagement Platform trusted by over 1,350 global consumer brands, including Flipkart, Domino's, Loblaws, Kayak, Soundcloud, and Deutsche Telekom. The platform combines deep customer analytics, agentic marketing workflows through its Merlin AI Agents, and omnichannel orchestration across messaging and surfaces, helping marketing and product teams deliver experiences that feel personal at any scale. MoEngage operates globally with 15 offices across North America, EMEA, and Asia. Learn more at moengage.com.
About Boldest
Boldest is a modern AI-native full-stack experience company that builds customer, supplier, and workforce experiences on a foundation of cognitive science and creative innovation. Powered by its PathIQ and Pathsuite suites—Boldest delivers Cognitive Marketing solutions that combine behavioral science with deterministic engagement to drive enterprise growth. Backed by Prodapt, which is a part of a $3 billion global group with 30,000 professionals across 80 locations worldwide, Boldest brings enterprise-grade scale and market reach to every engagement. For more information, visit www.theboldest.ai.
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