Reveel, Shipping Intelligence Platform used by brands and 3PLs to plan, manage, and govern carrier networks, today announced launch of Omnicarrier Decision Intelligence (ODI). With ODI, AI-native capability, shippers can for first time plan and manage entire carrier network in real-time, at package level, without relying on blended averages, static reports, or carrier's own numbers.
Industry-first, AI-native capabilities make it easy to optimize use of multiple carriers while lowering costs and improving service levels.
Reveel's ODI is significant step forward that puts number of long-sought after capabilities at fingertips of shippers and leaders in operations and finance for first time. These include AI-powered unified analytics suite enhanced with interactive AI-powered KPI dashboards, configurable alerts, actionable insights, and customizable personalization, all fully integrated to IQ, Reveel's conversational AI. The Carrier Mix Modeler within ODI lets shippers model ideal carrier network for all parcel shipments in real-time.
Costs are planned and managed in real-time in constant feedback loop, enabling optimal decision making before shipments are made – not after contracts are signed, carrier invoices are received, and shipping expenditures impact profit and loss.
Carrier agreements are dense, change constantly, and priced to carrier's advantage. As uncovered in "The State of Shipping 2026" report, most shippers can't keep pace: 92% lack real-time visibility into carrier spend and performance, and 87% examine carrier rates only during RFP, leaving surcharge interactions, DIM thresholds, rebate triggers, and volume tiers unexamined. Importantly, 86% lack ability to even model carrier networks.
"For years, carrier strategy was relatively straightforward. Most parcel shippers worked with same carrier, across three-year agreement cycles, with one or two price increases a year. That market is gone. Major carriers now rarely want all of brand's shipping business, which is why we see endless stream of mid-year price increases, surcharge repricing, converging modes, and explosion of alternative carriers," said Josh Dunham, co-founder and CEO at Reveel. "Omnicarrier Decision Intelligence ensures that as carriers evolve, shipper evolves with them."
ODI: Intelligence Layer Behind Planning and Managing Network spans two of Reveel's three operating pillars, Plan and Manage: Plan (Strategy & Sourcing) models any carrier rate proposal or diversification scenario against actual package level shipment history. Manage (Analytics & Insights) unifies spend and performance data across every carrier, account, and location into continuously updated view.
Central to ODI's Manage capability is Reveel IQ, AI shipping analyst purpose-built on shipping and carrier domain expertise. You can ask Reveel IQ question using natural language, and it translates carrier data into ranked, dollar-quantified recommendations that can be acted on immediately.
Govern foundation oversees complete shipping program. Every invoice is validated against contracted terms within billing cycle through Parcel Audit & Recovery solution. Reveel re-rates every shipment against every term in agreement, including surcharge interactions and DIM thresholds most platforms don't model.
Built for AI Agents, Not Just AI Users alongside ODI, Reveel introducing Model Context Protocol Connector, enabling AI agents to discover and invoke Reveel services directly.
About Reveel
Reveel is Shipping Intelligence Platform brands and 3PLs use to plan, manage, and govern carrier networks. Built on Omnicarrier Decision Intelligence and Freight Audit & Payment, Reveel computes cost and performance at package level, across every carrier and mode.
