Locafy has announced the appointment of experienced SaaS growth marketer Liz Willits as Chief Marketing Officer. Willits will lead the Company's global marketing strategy, brand positioning, customer acquisition, channel development, and recurring revenue growth, with an immediate priority on the go-to-market launch of Proteus, Locafy's new AI-powered website generation technology.
Liz Willits appointed CMO at Locafy on a fractional basis.
Previously built growth programs for Motion, Wonderly, StreamYard, and Hopin.
Will lead launch of Proteus AI website generation technology.
Proteus creates SEO-optimized websites with AI and conversational search readiness.
Websites include schema markup, local search optimization, and conversion-focused design.
Subscription packages range from US$999 to US$2,999 per month with no upfront build fee.
Proteus is designed to create professionally designed, mobile-responsive business websites optimized for both traditional search engines and emerging AI-powered discovery platforms. The technology combines AI-driven website generation with Locafy's existing SEO, AEO, local search, and digital authority solutions. Each Proteus website includes SEO-first site architecture, content structured for AI-powered and conversational search, optimized metadata and semantic markup, mobile-responsive performance-focused pages, service and location content tailored to the business, clear customer-conversion pathways, local search optimization, schema-ready content, and scalable content structures for future growth. Initial websites can be generated within hours and are targeted for delivery to customers for review within 24 hours.
The commercial offering combines the website with ongoing SEO, AEO, citation distribution, Google Business Profile optimization, Apple Maps optimization, content publishing, review management, reporting, and Locafy's Traffic Engine technology. Subscription packages range from US$999 to US$2,999 per month, with an initial 12-month commitment and no upfront website-build fee. Packages support websites containing up to 50, 100, or 200 service and location pages, depending on the selected tier.
"Liz combines deep SaaS marketing expertise with a strong understanding of how AI is changing customer acquisition," said Gavin Burnett, Chief Executive Officer of Locafy. "After reviewing our technology, product suite, and growth plans, she recognized the commercial potential of Locafy's platform. Her appointment strengthens our ability to communicate that value, reach new customers, and convert our technology leadership into sustainable recurring revenue growth."
"A company's website and search visibility are fundamental to growth. Historically, though, truly high-performing websites and SEO have been expensive and out of reach for many businesses. Now, as AI reshapes how customers discover companies, getting found is becoming even more complex. What excites me about Locafy is the opportunity to change that. We can give businesses access to world-class, performance-focused websites and sophisticated SEO and AEO/GEO capabilities at a far more accessible price point, helping them compete and grow as search enters a new era," said Liz Willits.
About Locafy
Founded in 2009, Locafy (Nasdaq: LCFY, LCFYW) is on a mission to accelerate visibility and prominence for local, national, and brand-focused businesses across online and AI search engines through proprietary SEO techniques, technologies, and AI-driven automation.
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