Revenue operations teams are increasingly adopting AI to enrich account data with deeper insights, yet integrating untested AI outputs directly into core systems like Salesforce risks data quality and process integrity. Traction Complete addresses this challenge with the launch of Complete Discover, a new product that transforms Google Sheets into a flexible environment for AI experimentation.
Quick Intel
Complete Discover empowers RevOps and GTM teams to explore AI's potential without disrupting live operations, bridging the gap between experimentation and reliable production use.
"What we're seeing in the market is a growing disconnect between AI ambition and operational reality," said David Nelson, CEO of Traction Complete. "Too many teams are forced to choose between innovation and data integrity. Complete Discover removes that tradeoff by letting organizations test and trust AI insights before deploying them into Salesforce."
As AI-driven enrichment evolves to deliver sub-industry and market-level intelligence beyond standard firmographics, the ability to iterate safely becomes essential for maintaining trust in revenue data.
"The product delivers nuanced, sub-industry insights that go far beyond what typical data platforms provide," said Stephen Daniels, VP of GTM & Strategic Operations at Cresta. "It puts the information I've always wanted right at my fingertips—precise, comprehensive, and effortless to capture."
Complete Discover equips users to:
Access Hard-to-Find Firmographics Uncover detailed data on private SMBs and companies outside North America that standard sources often miss.
Validate and Supplement Core Data Cross-check and enhance records for location, headcount, industry, and other foundational attributes.
Normalize Industries Automatically Standardize industry classifications across accounts for consistent segmentation and reporting.
Estimate Revenue and Growth Derive revenue figures and year-over-year growth rates directly from company name or domain.
Enrich with Actionable Sales Intelligence Surface real-world insights including mergers and acquisitions, technology stack usage, and key competitors.
By enabling thorough testing in a sandbox environment, Complete Discover ensures that only proven, high-value AI enrichments reach Salesforce, supporting more accurate forecasting, targeting, and revenue operations at scale.
About Traction Complete
Traction Complete's RevOps Data Management Suite for Salesforce helps companies cleanse, connect, and orchestrate data. Since 2019, the company has worked with customers including Asana, Zoom, and 1Password.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.