Sales Focus Inc. (SFI), the pioneer in sales outsourcing, has unveiled a refreshed brand identity featuring the new tagline "Trusted Process. Proven Results." This update highlights the company's evolution and expanded service portfolio aimed at delivering sustainable, scalable revenue growth for organizations.
Quick Intel
The rebranding reflects Sales Focus Inc.'s shift to better represent its current capabilities and client value proposition. With services now spanning the entire sales ecosystem, the new identity underscores a commitment to disciplined processes and tangible results in helping organizations accelerate revenue.
Central to this evolution is SFI's proprietary S.O.L.D.™ Methodology, a proven framework that ensures consistency in designing, launching, and optimizing sales strategies. This methodology integrates seamlessly across sales outsourcing, consulting, digital marketing, and recruitment, enabling clients to align people, processes, and strategy for confident scaling.
"With the expanded services, it became clear that our brand needed to better reflect who we are today and the value we deliver to clients," said Tony Horwath, Sales Focus Founder and CEO. "'Trusted Process. Proven Results.' speaks directly to our commitment to disciplined execution, transparent partnerships, and measurable outcomes across every engagement. Our focus is to help our clients grow."
The expanded service lineup allows Sales Focus to support clients more holistically. Sales consulting provides expert guidance on strategy, management, and process optimization. Digital marketing services cover content development, SEO, media planning and buying, website development, and strategic consulting. Recruitment focuses on sourcing and onboarding top sales talent tailored to client objectives.
This unified brand signals SFI's role as a strategic, long-term partner dedicated to driving sustainable growth through proven methods and expanded expertise.
About Sales Focus Inc.
Sales Focus Inc. (SFI) pioneered the sales outsourcing industry in 1998. Put simply, Sales Focus recruits, trains, and manages successful inside and outside sales teams for its clients. SFI utilizes its proven S.O.L.D.™ Methodology to develop a sales plan and manage a sales team that excels in client acquisition and revenue growth. Sales Focus guarantees to launch a sales program of any size anywhere in the world in 45 days or less.
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