B2B organizations continue to face the challenge of anonymous website traffic, where the majority of visitors leave without converting or identifying themselves. Leadinfo, a leading European B2B website visitor identification and lead intelligence platform under team.blue, has acquired Visitor Queue, a Canada-based provider serving customers across North America.
Quick Intel
This transaction unites two established players in the website visitor intelligence space, addressing the "invisible majority" of B2B website traffic by providing real-time company-level identification and actionable insights for more targeted outreach.
"Most businesses still don't know which companies are actively researching them online," said Nick Hollinger, CEO of Visitor Queue. "Visitor Queue has helped thousands of North American teams turn anonymous traffic into real pipeline. Joining forces with Leadinfo means our customers will benefit from expanded resources, faster innovation and deeper platform capabilities."
"This acquisition supports our long-term ambition to build a truly global visitor intelligence platform," said Quirijn Kleppe, CEO at Leadinfo. "Visitor Queue has built a strong reputation and customer base in North America. Our priority is a smooth transition to maintain customer support and product continuity."
"It has been very rewarding to see how Leadinfo has evolved since joining team.blue in 2022. That milestone marked the start of a clear growth strategy, and the team has since built strong momentum through focused execution and multiple acquisitions. Welcoming VisitorQueue is another important step in this journey, and I look forward to collaborating with their team as we continue to scale Leadinfo's offering beyond Europe," said Claudio Corbetta, Group CEO at team.blue.
By combining strengths, the merged entity aims to deliver enhanced value to sales and marketing teams seeking to convert high-intent anonymous visitors into qualified leads more effectively.
About Leadinfo
Leadinfo is a European B2B lead intelligence platform that helps businesses identify website visitors in real time, qualify and segment leads, and connect visitor data to sales and marketing workflows. Based in Rotterdam, the Netherlands, Leadinfo supports customers across Europe with privacy-first visitor identification technology and integrates with 70+ CRM and marketing automation platforms. For more information, visit www.leadinfo.com.
About Visitor Queue
Visitor Queue provides B2B website visitor identification technology to teams across North America. Founded in Canada, Visitor Queue helps sales and marketing teams identify anonymous website visitors, access decision-maker data, and personalize outreach to improve conversion and pipeline performance. For more information, visit www.visitorqueue.com.
About team.blue
team.blue is a leading AI-powered digital enabler for businesses and entrepreneurs across Europe (Austria, Belgium, Bulgaria, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, The Netherlands, Portugal, Serbia, Slovakia, Spain, Sweden, Switzerland, Turkey and United Kingdom). The company serves more than 3,3m SMB customers. team.blue is a one-stop partner for web hosting, domains, e-commerce, online compliance, lead generation and application solutions, supported by more than 4000+ experts. team.blue's vision is to make online business success simpler with the intelligence of AI at every step.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.