Consensus, the leading Demo Automation Platform, has formed a strategic partnership with NewEdge Growth, a revenue operations and go-to-market consulting firm specializing in B2B and private equity-backed companies. The alliance combines Consensus's AI-powered demo automation with NewEdge Growth's RevOps and GTM expertise to bridge the persistent gap between revenue strategy and execution, enabling teams to shorten sales cycles, scale presales efficiently, and act decisively on real buyer intent.
Quick Intel
Modern B2B revenue teams often face fragmented execution despite strong strategy—investing in advanced tools without fully leveraging them due to misaligned processes or lack of integration. This partnership addresses that challenge head-on by uniting NewEdge Growth's ability to design and operationalize high-performing RevOps systems with Consensus's interactive, self-serve demos and AI-powered buyer insights.
Consensus's platform empowers buyers with control through engaging demos, tours, and simulations that simplify complex purchases, while Demolytics surfaces precise engagement data to inform prioritization and next-best actions. NewEdge Growth complements this by embedding Consensus capabilities into broader revenue architecture, ensuring demo insights flow seamlessly into CRM, sales engagement, and analytics workflows.
"We're seeing too many teams invest in great technology without the strategy to fully leverage it," said Adam Freeman, SVP of Global Partnerships & Strategic Alliances at Consensus. "NewEdge Growth closes that gap. This partnership is about making demo automation a core part of the revenue engine…not a disconnected tool."
"Modern buyers want control. Revenue teams need signal," said Blake Brock, Founder & COO of NewEdge Growth. "This partnership puts demo automation inside the revenue engine, tying funnel insights to RevOps workflows so the next best action is obvious and the right deals move faster. The result is shorter sales cycles and a pipeline you can trust, without adding headcount or complexity."
The collaboration opens a strategic channel for Consensus to support PE-backed and high-growth B2B organizations actively transforming RevOps, scaling presales models, and pursuing revenue efficiency. By aligning AI-powered demo experiences with end-to-end GTM strategy, the partnership helps teams convert buyer engagement into measurable pipeline impact and sustainable growth.
About Consensus
Consensus is the leading Demo Automation Platform, transforming how software is bought and sold. Trusted by 15 of the top 30 global software companies, we put buyers in control with interactive, self-serve demos, tours, and simulations that simplify complex sales. Since 2013, we've helped go-to-market teams deliver engaging, AI-powered experiences that accelerate deals, boost close rates, and shorten sales cycles - earning G2's #1 Demo Automation Platform year after year. For more information, visit goconsensus.com.
About NewEdge Growth
NewEdge Growth is a revenue operations and go-to-market consulting firm that helps B2B and private equity-backed companies scale revenue efficiently and predictably. By combining strategic RevOps design, GTM alignment, and operational expertise, NewEdge Growth empowers organizations to optimize their tech stack, streamline presales, and convert buyer engagement into measurable pipeline impact. Their mission is to ensure revenue teams work smarter, close deals faster, and unlock the full potential of their growth engines.
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