CapStone Holdings Inc. has acquired Structurely, a specialized artificial intelligence company focused on sales engagement. This acquisition aligns with CapStone's strategy to invest in scalable technology platforms featuring strong competitive edges, particularly in the booming AI-driven sales automation sector. The move is set to propel Structurely's expansion amid increasing demand for advanced sales solutions.
Founded nearly a decade ago, Structurely developed conversational AI tailored for high-stakes industries like real estate and mortgage, where rapid, accurate, and natural interactions drive revenue. The company pioneered scalable natural conversations via voice and messaging channels well before generative AI gained mainstream traction.
Structurely functions as a comprehensive AI telephony and agentic workflow system, combining voice, text, decision-making logic, and CRM integration. This infrastructure-first design sets it apart from superficial AI tools, creating a robust, hard-to-replicate advantage through years of technology and data accumulation.
The platform has facilitated over 13 million AI-driven conversations and 75 million AI-generated messages, backed by more than 5.5 million human-labeled transcripts for ongoing model refinement. This foundation delivers reliable lead qualification, with rates between 14% and 31% varying by application and market dynamics.
The acquisition comes as the global AI-in-sales market, valued at $24.6 billion in 2024 per Grand View Research, is expected to expand at a CAGR above 22% through 2033. Key drivers include enterprise needs for automation, operational efficiency, and enhanced customer engagement.
"CapStone Holdings' decision to acquire Structurely is driven by fundamentals," said Corey Welch, a partner in the acquisition and an accomplished professional in the mortgage industry. "This is a company that has quietly built real AI infrastructure in one of the most demanding sales environments. The depth of data, the maturity of the platform, and the performance history create a rare foundation. Our focus as owners is disciplined execution—continuing to invest in the product, strengthening enterprise trust through experienced lending industry leadership, and helping Structurely compound its advantage as AI becomes core infrastructure for modern revenue teams."
Welch previously served as a vice president at Rapid Finance and as a senior director at Quicken Loans.
"Structurely has spent years building real infrastructure, training AI on real conversations, and delivering measurable performance in demanding sales environments," said Keith J. Stone, founder and chairman of CapStone Holdings. "This is not an experimental platform. It's a company with a meaningful data moat, a significant head start, and technology that is already creating value for customers. We believe Structurely is well positioned to play a leading role as AI becomes foundational to modern revenue operations."
With CapStone Holdings at the helm, Structurely will prioritize product roadmap expansion, accelerated development, and its role as essential infrastructure for AI sales operations. Investments will target technology enhancements, partnerships, and scaling, all while maintaining a customer-centric focus.
About GameAbove
CapStone Holdings Inc. is a family office-structured investment firm that partners with entrepreneurs and management teams to build and scale businesses across technology, real estate, healthcare, fintech, media, and sports-related sectors. The firm focuses on long-term value creation through strategic capital and operational support.
About Structurely
Structurely is an AI-powered sales engagement platform that automates calling, texting, lead qualification, appointment setting, and live call transfers. Built as a full-stack AI telephony and workflow infrastructure, Structurely helps organizations increase efficiency, improve conversion rates, and scale revenue through intelligent automation.
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