Factua, a marketing automation company focused on unifying customer data, artificial intelligence, and media execution, has announced the acquisition of Intelsio, a performance marketing and customer acquisition agency. While financial terms of the transaction were not disclosed, the deal marks another step in Factua's acquisition strategy aimed at expanding its marketing technology capabilities and strengthening its position in the performance marketing sector.
The acquisition combines Factua's AI-driven marketing platform with Intelsio's expertise in affiliate marketing, strategic partnerships, lead generation, and performance-based customer acquisition, creating an integrated model designed to help brands scale growth more efficiently.
Factua has acquired performance marketing agency Intelsio; financial terms were not disclosed.
The deal combines AI-powered marketing automation with performance marketing expertise.
Intelsio specializes in affiliate marketing, customer acquisition, lead generation, and strategic partnerships.
Factua's platform integrates customer data, identity resolution, AI-powered media buying, and marketing automation.
Intelsio's leadership and team will remain in place and continue serving existing clients.
The acquisition supports Factua's broader strategy of building a unified AI, data, and media execution platform through targeted acquisitions.
The acquisition reflects a growing trend within performance marketing, where organizations are increasingly blending human expertise with artificial intelligence to improve campaign execution and customer acquisition outcomes.
Performance marketing has traditionally relied on experienced operators capable of managing affiliate programs, partner relationships, lead generation campaigns, and cost-efficient customer acquisition strategies. However, advancements in AI are enabling marketers to automate decisions related to audience targeting, creative optimization, publisher selection, and media buying at unprecedented scale.
Factua's acquisition of Intelsio is designed to combine both approaches within a single operating model.
"Combining our relationships and judgment with Factua's agentic tooling means we can meaningfully expand what we deliver to every brand on our roster." - Anna Jefferis-Lewis, Co-Founder and CEO at Intelsio
Founded by industry veterans, Intelsio has built its business around helping brands grow through strategic partnerships, affiliate marketing programs, performance public relations, and outcome-based customer acquisition models.
The company operates as an extension of clients' growth marketing teams, focusing on measurable business outcomes such as leads, calls, and sales. According to the company, its experience includes supporting brands that achieved significant growth milestones, including multiple billion-dollar acquisition outcomes.
By joining Factua, Intelsio gains access to advanced AI-powered infrastructure while maintaining its existing client-focused service model and performance-driven approach.
Factua contributes the technology layer to the combined organization through its integrated marketing automation platform.
The platform unifies first-party and third-party customer data, identity resolution, and omnichannel activation across email, SMS, paid media, SEO, and outbound marketing. It also incorporates AI-powered capabilities such as automated media buying, self-improving creative optimization, and agentic search and listening tools designed to identify and evaluate publishing partners at scale.
In addition to its technology infrastructure, Factua operates owned-and-operated audience properties, including CleanPlates.com, providing portfolio brands with access to premium digital media inventory.
Together, the companies aim to offer a performance marketing model that combines boutique-level strategic support with AI-driven speed, optimization, and scalability.
Intelsio clients will continue working with the same teams while gaining access to Factua's broader technology ecosystem. At the same time, Factua strengthens its enterprise customer base and expands its expertise in performance-driven customer acquisition.
Gary Salmirs, Chairman and Chief M&A Officer at Factua, said:
"We're building Factua through acquisition with a clear filter: teams with real results, real clients, and real partners whose capabilities compound when they plug into our platform. Intelsio is a model example. Their performance pedigree is exactly what sophisticated brands are looking for, and the leverage they get from our data, media, and AI stack is substantial. This is the pattern we intend to keep executing."
Jesse Beal, Co-Founder and President/CRO at Intelsio, said:
"Our clients hired us because we actually move the number — that is not changing. What changes is the ceiling. The rate at which campaigns can be tested, optimized, and scaled inside Factua's platform is a different category of velocity than anything we could assemble on our own. For the brands we serve, this is a meaningful upgrade delivered by the same team they already trust."
Anna Jefferis-Lewis, Co-Founder and CEO at Intelsio, added:
"Partnerships are still a people business — and our commitment to our brands and partners is to deliver strategic affiliate marketing at economics that work for both sides to achieve maximum scale. The work of analyzing the true value of each partnership so we can ensure the highest success for our brands and partners has become something AI enables at a rate previously thought impossible. Combining our relationships and judgment with Factua's agentic tooling means we can meaningfully expand what we deliver to every brand on our roster. I'm excited for the ability to continue to deliver best in class affiliate marketing in this ever changing world."
The acquisition highlights the increasing convergence of AI-powered marketing automation and performance marketing expertise as brands seek more efficient, scalable, and measurable growth strategies. By combining advanced technology infrastructure with established customer acquisition expertise, Factua and Intelsio aim to create a stronger platform for driving marketing performance and business growth.
Factua is a marketing automation company that empowers businesses to harness their data, optimize customer acquisition, and enhance efficiency through advanced insights, automation, AI-driven strategies, and personalized customer engagement. The Factua Platform unifies customer data, AI-powered intelligence, and proven media execution across activation, data and identity, artificial intelligence, and modern cloud infrastructure. Factua operates a portfolio of owned-and-operated audience properties, including CleanPlates.com, and is headquartered in Englewood Cliffs, New Jersey. Learn more at www.factua.com.
About Intelsio
Intelsio is a technology-powered performance marketing and customer acquisition company that helps brands grow through strategic partnerships, affiliate marketing, and proprietary media channels. Acting as an extension of a client's growth team, Intelsio focuses on scalable, ROI-driven acquisition models where clients pay for measurable outcomes such as leads, calls, or sales.
The company combines data, technology, and deep partner relationships to connect in-market consumers with brands, delivering high-quality customers through customized funnels, real-time optimization, and performance-based strategies.
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