Braze delivered a new set of AI capabilities that transform how marketers build and deliver engaging and relevant experiences for their customers. From reaching new audiences to driving conversion and long-term loyalty, these capabilities join together in an integrated platform that gives marketers a unified way to manage the full customer lifecycle.
BrazeAI Operator and BrazeAI Agent Console now generally available.
Braze Creative Studio connects creative production with campaign execution.
EU hosting for BrazeAI Decisioning Studio on Google Cloud.
Cleo saw 81% reduction in unsubscribes and 284% increase in app opens using Operator.
Dayuse achieved 90% increase in booking conversion rate with Agent Console.
Integrations with Figma and Canva for seamless asset management.
BrazeAI Operator and BrazeAI Agent Console bring decisioning, content generation, and execution directly into the marketer's workflow. By embedding AI into the core platform, teams can act on data in real time and turn strategy into live customer experiences faster. Key benefits include speeding up campaign execution with AI-powered content generation, reducing dependency on technical teams to get campaigns out the door, and driving more relevant engagement by acting on customer data in real-time.
BrazeAI Operator is a new in-dashboard AI assistant that helps marketers create campaigns, build custom agents, generate content, and troubleshoot workflows, reducing the time and technical expertise required to execute complex strategies. BrazeAI Agent Console provides a new, centralized environment to build, manage, and deploy AI agents that generate content, interpret data, and adapt campaigns in real time.
Cleo, a global family care platform, used BrazeAI Operator to rebuild its welcome experience around individual member needs. This resulted in an 81% reduction in unsubscribes, a 97% drop in opt-outs on the first email, a 284% increase in app opens, and a 124% lift in push notification engagement. The American Diabetes Association applied BrazeAI Operator to redesign its eCommerce journey, moving from a single-message approach to a more dynamic, multi-step experience that supports deeper engagement and follow-up interactions.
As Elaine Armbruster, Director of Digital Experience at American Diabetes Association, stated: "I felt like I was talking to someone who worked for Braze. It's my thought partner. I'm kind of addicted to it. I'm doing things that would have been completely impossible without the Operator."
Holly Jacobson, Sr Lifecycle Marketing Manager at Cleo, added: "The Operator literally thought of ways of using customer data I hadn't even considered and incorporated it into advanced Liquid code. It prevented issues I wouldn't have caught until QA, and I wouldn't have known where to start troubleshooting."
Dayuse, a global hospitality platform, used BrazeAI Agent Console to generate individualized messages at the moment of send, with each message informed by real-time customer context such as booking history, preferences, and language. This approach enabled the brand to move beyond static campaigns and deliver content that reflects each user's situation as it happened. By working with Braze, Dayuse has seen a 90% increase in booking conversion rate, doubled incremental revenue for a key campaign, and achieved an additional 23% uplift in repeat engagement after adopting the capability.
Martin Juglair, CRM Manager at Dayuse, said: "Personalization at this level across marketers used to require significant manual workload. With BrazeAI Agent Console, we were able to scale individualized messaging across languages and regions in a way that feels relevant to each customer. That shift has had a clear impact on how customers engage and return to our platform."
The Braze Creative Studio connects creative production with campaign execution, giving teams a single place to manage assets and launch experiences. With direct integrations to Figma and Canva, it removes friction between design and delivery. Key capabilities include moving creative assets seamlessly from design tools into live campaigns, maintaining brand consistency across channels with centralized asset management, and connecting creative to real-time customer context for more relevant experiences. A new centralized UI gives teams easy access to a composable set of content capabilities, including new design tool integrations, a centralized media library, templates, brand guidelines, and more.
BrazeAI Decisioning Studio can now be hosted in Europe on Google Cloud, giving brands more control over how and where their data is managed. This expansion supports decisioning while also meeting regional data requirements, including keeping customer data closer to home with EU-based hosting, applying decisioning without compromising on data governance or compliance, and scaling AI-driven engagement globally with greater flexibility and control.
Conclusion
As Bill Magnuson, Cofounder and CEO of Braze, stated: "The world's largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise-ready. Braze is putting powerful, production-ready AI and creative tools directly into the hands of marketers to amplify their impact and define their competitive edge. Our new tools are live, the technology is proven, and the brands that seize this moment will build the businesses that customers remember."
Anwar Haneef, Head of Ecosystem at Canva, added: "The most exciting thing about agentic AI isn't what any single tool can do on its own, it's what opens up when the right tools work together. Canva AI gives agents the ability to generate and iterate on visuals at scale, and Braze gets that creative in front of the right audience at the right moment. Closing the loop from visual creation to customer activation is what marketing teams need to keep up, and this integration enables users to seamlessly publish their on-brand Canva assets to Braze while maintaining design integrity."
Ashley Auger, CRM Technical Manager, Growth at Mercari US, said: "The new Figma plugin is a great workflow hack for marketers like me building asset-heavy campaigns or landing pages on tight deadlines. We all know the headache of juggling multiple tabs just to get one task done, and this tool eliminates that friction by uploading images in a single click. It's simple, but I rely on it daily to save several minutes on each project."
These updates are being unveiled at City x City London, Braze's flagship EMEA event focused on the craft of customer engagement.
About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to AI-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
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