Attentive, the omnichannel marketing platform for retailers, apparel brands, and e-commerce companies redefining how brands and people connect through relevant personalized experiences, today announced the general availability of AI Grow, its AI-driven subscriber list growth product. AI Grow analyzes website visitor behavior in real time to identify the optimal moment to present email and SMS sign-up invitations, helping brands convert more visitors into high quality subscribers.
Now generally available, AI Grow tailors sign-up experiences to individual shopping behavior, helping brands capture more high quality subscribers from existing website traffic ahead of the peak holiday shopping season.
Almost every retailer still relies on fixed sign-up rules that treat every website visitor the same. AI Grow instead analyzes real-time browsing and shopping behavior among identified and logged out visitors to determine the optimal moment to present a sign-up invitation, based on each shopper's likelihood of engagement.
AI Grow enhances a brand's existing sign-up experience, using AI to make each interaction more relevant to the individual shopper. It continuously tests and learns from shopper behavior and performance data to identify and engage visitors more effectively, without requiring marketers to run manual tests while respecting their rules and guidelines. Performance can be tracked directly in the platform or through existing 3rd party analytics tools.
"For decades, retailers have relied on a rules-based approach to engage website visitors, even though every shopper makes buying decisions differently," said Eric Miao, Chief Strategy Officer and Chief Product Officer at Attentive. "AI gives us the opportunity to start personalization earlier—at the moment a shopper decides whether to begin a relationship with a brand. By adapting to each shopper in real time, AI Grow brings that intelligence to the very first interaction, helping marketers turn more of the traffic they already have into valuable, long term customer relationships."
Every AI Grow deployment is measured through incremental, cohort-level A/B testing against a brand's existing setup, allowing marketers to clearly isolate new subscribers and revenue generated by the product.
Brands that tested AI Grow in beta experienced a median increase of approximately 25% in email and SMS sign-ups from existing website traffic and a median 35% increase in welcome series revenue. Yankee Candle saw a 52% combined lift in SMS and email subscribers in its first deployment and, in its most recent steady-state experiment, a 20% lift in welcome conversion across both channels.
"It's been super valuable, especially in how we optimize our messaging with timing, targeting, and testing. Ultimately, it [AI Grow] helps us make smarter decisions faster, which is critical for a brand like ours managing a high volume of campaigns across channels," said Deepthy Marunninal, Sr. Manager, CRM at Yankee Candle. "The biggest gains come from how channels really work together. Investing in personalization early doesn't have to be super complex to be effective, but it does make a significant impact on engagement and performance."
Other brands are seeing similar gains with AI Grow. Clove saw a 19% incremental lift in SMS and email subscribers and a 48% increase in welcome revenue, while MANSCAPED captured 2,167 SMS and email opt-ins during its Super Bowl traffic surge—5.4x its prior-week daily average.
AI Grow brings Attentive's connected AI experience to the start of the customer journey, helping brands build more personalized relationships from the first interaction. Those visitors and subscribers feed the same identity foundation that powers AI Journeys, which delivers personalized, one-to-one messages to help turn subscribers into customers, and AI Pro, which improves performance across a brand's broader email and SMS marketing program.
The launch comes as marketers finalize their holiday strategies earlier than ever, with Attentive's July 2026 research finding 83% of consumers begin planning holiday purchases before Black Friday, making it increasingly important for brands to build subscriber audiences now to maximize ad spend impact.
About Attentive
Attentive is the omnichannel marketing platform redefining how brands and people connect. Trusted by leading global retail and ecommerce brands and high-growth consumer companies, Attentive's mobile foundation gives marketers a stronger signal for recognizing customers, personalizing messaging, and delivering performance across SMS, email, RCS, and push. Our intelligence layer and agentic AI unify customer profiles and act on real-time data, giving marketers what they need to turn messages into moments that drive action, revenue, and loyalty.
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