NielsenIQ (NIQ) has completed the acquisition of Flywheel’s China and Southeast Asia eCommerce Data & Insights business, expanding its consumer intelligence and digital commerce capabilities across key Asian markets. Operating under the YiMian ("一面") brand in China, the acquired business strengthens NIQ’s ability to deliver comprehensive consumer insights across retail, eCommerce, social commerce, and digital channels while enhancing its AI-powered analytics offerings.
The acquisition enhances NIQ’s presence across China and Southeast Asia by combining its global consumer intelligence capabilities with Flywheel’s expertise in digital commerce, social commerce, and digital shelf analytics.
The move aligns with NIQ's mission to deliver The Full View™, providing organizations with a more comprehensive understanding of consumer behavior across both online and offline channels. The expanded capabilities also strengthen NIQ’s data foundation by incorporating richer digital commerce signals that support advanced analytics and AI-powered solutions.
By integrating Flywheel’s digital commerce expertise with NIQ’s retail measurement and analytics platform, clients will gain a more connected view of performance across online marketplaces, social commerce platforms, and digital shelves.
The combined capabilities are expected to help organizations improve visibility into:
The acquisition also introduces Digital Shelf capabilities in China, allowing NIQ to deliver more consistent eCommerce intelligence across both regional and global markets.
“Flywheel brings deep expertise in digital commerce, social commerce, and digital shelf measurement across China and Southeast Asia, along with a talented team that complements NIQ’s global scale,” said Rachel White, APAC Regional President of NIQ. “With the transaction now complete, we are excited to move forward together and help clients navigate today’s increasingly complex digital commerce landscape with richer insights and stronger decision support.”
NIQ believes the acquisition will enhance its ability to help businesses respond more effectively to the growing complexity of digital commerce by combining market intelligence with advanced analytics.
“Joining forces with NIQ marks an exciting new chapter for our business and, most importantly, for our clients,” said Will Lv, General Manager, Flywheel. “Our expertise in digital commerce intelligence across China and Southeast Asia, combined with NIQ's global reach and analytics capabilities, creates a stronger platform for helping clients navigate complexity, move faster, and unlock growth.”
The acquired business currently supports more than 100 global and regional clients across China and Southeast Asia, reinforcing its established presence and customer relationships in the region.
The acquisition further strengthens NIQ’s strategy of expanding AI-powered consumer intelligence capabilities while providing businesses with deeper visibility into rapidly evolving digital commerce ecosystems.
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
For more information, please visit www.niq.com.
YIMIAN is a leading AI-powered commerce intelligence company that transforms digital commerce data into actionable business insights. Leveraging advanced AI and large-scale data from e-commerce and social media platforms, we help brands make informed decisions across strategy, innovation, marketing, sales, and digital commerce operations.
Trusted by leading companies in personal care, beauty, food and beverage, automotive, household products, consumer electronics, healthcare, and pet care, YIMIAN provides real-time market intelligence, consumer insights, competitive benchmarking, and performance tracking to accelerate growth in dynamic local markets.
