The Advertising Checking Bureau, Inc. (ACB), a provider of channel marketing and incentive solutions, has announced the promotion of Cindy Henry to General Manager of its Memphis operations, effective immediately. In her new role, she will oversee the Memphis office and continue driving operational excellence and client service delivery across the organization.
The promotion reflects ACB’s continued focus on strengthening leadership and enhancing execution across its service operations.
ACB’s Memphis operations play a key role in delivering channel marketing, rebate, and incentive services for clients across multiple industries. The appointment of Cindy Henry as General Manager reinforces the company’s focus on maintaining high operational standards and delivering consistent service quality.
In her new position, Henry will be responsible for overseeing office operations and ensuring continued alignment with ACB’s client service objectives.
Cindy Henry brings more than 36 years of experience within ACB, having joined the company in 1990. Over the course of her career, she has held multiple leadership roles across the organization, building deep institutional knowledge of its systems, processes, and client service operations.
Most recently, she served as Director of the Payment Services Group, where she led strategic functions across billing, accounting, co-op administration, and incentive services.
Throughout her tenure, Henry has played a key role in strengthening ACB’s operational capabilities and fostering cross-functional collaboration. Her leadership has contributed to improving service delivery and supporting the company’s broader channel marketing and incentive programs.
As General Manager, she is expected to continue building on this foundation while guiding the Memphis team into its next phase of operational development.
ACB leadership emphasized Henry’s long-standing contributions and institutional expertise as key factors in her promotion.
"As Cindy steps into the role of General Manager, I have every confidence that she will continue building on ACB's strong foundation while empowering our Memphis team to achieve even greater success," said Mike Tumminello, President of ACB.
The promotion aligns with ACB’s broader strategy of strengthening internal leadership and enhancing service capabilities across its offices. With a focus on channel marketing, rebate management, and incentive solutions, the company continues to support clients across more than 25 industries.
Henry’s appointment is expected to further reinforce operational consistency and support continued service innovation across ACB’s Memphis location.
ACB is a leading provider of channel marketing, incentive, rebate, loyalty, and brand compliance solutions. Since 1917, ACB has partnered with leading brands to simplify complex marketing programs through innovative technology, expert program administration, and exceptional client service. Today, ACB supports organizations across more than 25 industries with tailored solutions that drive engagement, ensure compliance, and maximize program performance. For more information on ACB services on Rebates, Sales Incentive Programs, Co-op Advertising and Compliance Program Administration, please visit acbcoop.com
ACB is headquartered in New York City with client service offices in Memphis, TN and Tempe, AZ. For additional information, Contact ACB.
