Webflow has announced a new integration with Adobe Marketo Engage, strengthening its Website Experience Platform (WXP) to support modern marketers. Building on its earlier integration with Adobe Express, launched in October 2024, this development enhances Webflow Optimize’s AI-powered personalization and A/B testing capabilities. The integration, available on the Adobe Exchange Marketplace, enables marketing teams to create data-driven, high-performing web experiences with greater efficiency.
Webflow launches Adobe Marketo Engage integration for marketers.
Enhances Webflow Optimize with AI-driven personalization and A/B testing.
Uses Marketo audience data for tailored website experiences.
Enables real-time insights tied to conversion outcomes.
Follows Adobe Express integration for advanced visual workflows.
Supports brands like IMB Bank and Dropbox in optimizing digital experiences.
The Webflow Optimize integration with Adobe Marketo Engage, approved through the Adobe Exchange Assurance Program, allows marketers to leverage audience data from Marketo to deliver personalized website experiences. By connecting user behavior and form submissions to Webflow’s AI tools, teams can create targeted content that drives engagement. This integration simplifies the creation of high-performing websites, making it a valuable addition to the marketing technology stack for terms like "AI personalization" and "marketing automation."
Webflow Optimize’s integration enables advanced A/B testing informed by Marketo’s behavioral data, allowing marketers to experiment with website variations and optimize for conversions. Real-time insights provide actionable metrics tied to user interactions, helping teams refine strategies efficiently. This functionality supports marketing teams in achieving measurable outcomes, enhancing terms like "A/B testing tools" and "conversion optimization" for SEO purposes.
Following the October 2024 integration with Adobe Express, which leverages Adobe Firefly for AI-powered image creation and editing, Webflow continues to streamline visual content workflows. The Adobe Express integration, available on the Webflow Marketplace, accelerates site-building processes, complementing the Marketo integration’s focus on data-driven personalization. Together, these tools empower marketers to create visually stunning and highly targeted web experiences.
Global brands such as IMB Bank, Greenhouse, ABM Industries, and Dropbox are already utilizing Webflow’s integrations with Adobe solutions, including Marketo Engage and Adobe Express, to deliver personalized digital experiences. These integrations provide marketing teams with a unified platform for intelligence, speed, and control, aligning with Webflow’s mission to simplify complex marketing workflows.
Webflow’s integration with Adobe Marketo Engage marks a significant step in enabling marketers to harness AI for personalized, data-driven web experiences. By combining powerful integrations with a user-friendly platform, Webflow is helping marketing teams overcome technology barriers and achieve faster, smarter results. For more details, visit the Webflow blog.
Webflow is a Website Experience Platform (WXP) that empowers modern marketers to visually build, manage, and optimize stunning websites that offer both the consumer experience customers expect and the enterprise-grade performance and scale they need.
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