Uptempo, a leading enterprise marketing performance platform, has acquired OptiMine Software, a pioneer in agile marketing measurement and optimization, to enhance its analytics capabilities. Announced on August 28, 2025, this acquisition integrates OptiMine’s advanced Marketing Mix Modeling (MMM) into Uptempo’s unified platform, empowering global marketing teams with precise, data-driven insights.
Uptempo acquires OptiMine to strengthen analytics with advanced MMM.
Enhances budgeting, compliance, and real-time performance tracking.
OptiMine’s solutions optimize ad spend across digital and traditional channels.
Uptempo serves 625,000+ marketers at 350+ enterprises like HubSpot, Cisco.
Acquisition follows OptiMine’s 2024 Gartner® Magic Quadrant™ leadership recognition.
Combined platform drives ROI and ROAS for global marketing teams.
Uptempo’s platform integrates top-down budgeting and compliance with real-time performance tracking, offering a budget-centric solution for enterprise marketing teams. By incorporating OptiMine’s sophisticated MMM, Uptempo enables marketers to measure and optimize ad spend with greater accuracy, maximizing return on investment (ROI) and return on ad spend (ROAS) across diverse channels. This acquisition addresses the challenges of managing vast data, adapting to AI advancements, and meeting evolving consumer demands.
OptiMine, recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions, specializes in agile marketing measurement, providing actionable insights into ad performance across digital and traditional media. Its solutions have driven significant ROI lift for some of the world’s largest brands. “Our mission has always been to deliver cutting-edge measurement solutions. We’re thrilled about this partnership, which allows us to integrate our innovative, industry-leading analytics into a comprehensive marketing performance management platform, unlocking significant value for our clients,” said Matt Voda, CEO of OptiMine.
“Marketing leaders today grapple with intricate challenges – harnessing vast data, adapting to AI advancements, meeting evolving consumer demands, and overcoming measurement and optimization obstacles,” said Adrian Tuck, CEO of Uptempo. “Our comprehensive Marketing Performance Platform empowers brands to tackle these complexities with data-driven insights that support the speed of innovation to ensure reliable growth. We’re excited to add OptiMine’s MMM capabilities and analytics to our expanding solution.”
The combined Uptempo-OptiMine platform is committed to ongoing investments in new capabilities, aiming to further enhance ROI for enterprise marketers. This partnership positions Uptempo as a leader in addressing the evolving needs of global marketing teams, serving over 625,000 marketers at 350+ enterprises, including HubSpot, Cisco, Unilever, and Land O’Lakes.
For more details, visit https://www.uptempo.io or https://www.optimine.com.
Uptempo is the global leader in enterprise marketing performance software, enabling marketers to align with business objectives, pivot faster, spend smarter, and execute with confidence. Used by over 625,000 marketers at 350+ leading enterprises, Uptempo’s platform drives revenue growth and operational efficiency through integrated marketing planning and performance management.
OptiMine is a leader in agile marketing measurement and optimization, helping marketers achieve significant ROI lift by optimizing ad spend across digital and traditional channels. Its advanced MMM solutions provide granular insights into ad performance, driving measurable results for global brands.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.