RealtyAds, the AI-native digital advertising platform purpose-built for commercial real estate, has released its new industry report titled “Filling the Gaps: Transforming Leasing Efficiency in CRE with Digital Marketing and AI.” The report details how artificial intelligence, automation, and targeted digital strategies are closing visibility and performance gaps amid rising vacancies, longer deal cycles, and evolving tenant expectations.
Current market conditions expose stark visibility gaps: high-quality assets often fail to reach the right brokers and tenants. Traditional outreach remains fragmented and limited, while 70% of the leasing journey now happens before first contact and 88% of decision-makers research online. Brokers still control over 90% of transactions, yet most listings reach only a small fraction of active professionals.
“The right strategy today is digital-first, AI-enabled, and data-driven,” said Trevor Marticke, Founder of RealtyAds. “This report shows how leading CRE teams are combining strong assets with advanced digital tools to build momentum in today’s competitive market.”
RealtyAds clients leveraging AI optimization and continuous multi-channel engagement report significant performance gains:
Real-world case studies from Brooklyn (industrial) and San Francisco (office) illustrate how AI-powered re-engagement and real-time insights revived stalled prospects and accelerated deals within months.
The report launches a new measurement framework—Tenant Reach, Broker Reach, and Deals Found/Advanced/Closed (FAC)—providing unprecedented visibility into pipeline impact. RealtyAds-powered campaigns have already delivered:
In top markets, active listings reach approximately 234 C-suite decision-makers monthly and achieve a 4.8X increase in broker engagement shortly after launch.
As competition intensifies across asset classes, the report concludes that AI and automation are no longer optional advantages—they are essential infrastructure for high-performance leasing teams aiming to maximize exposure, sustain engagement, and convert awareness into signed leases faster.
About RealtyAds
RealtyAds is an AI-native platform designed for commercial real estate. Founded by CRE professionals with firsthand leasing experience, RealtyAds delivers proprietary market intelligence, real-time budget optimization, and sustained prospect engagement across the entire deal cycle. The platform serves clients in 10 countries and 125 markets, helping CRE professionals find, advance, and close more deals. RealtyAds is SOC 2 Type 2 certified, maintaining the highest security standards in the industry.
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