PulsePoint, a leader in health marketing technology, has integrated its Omnichannel Audience solution with LinkedIn to activate HCP audience segments. This expansion allows marketers to coordinate LinkedIn campaigns with PulsePoint's ecosystem for real-time optimization and measurement, leveraging NPI-level data for precise healthcare targeting.
PulsePoint's Omnichannel Audience solution now supports LinkedIn, the world's largest professional network used by 52% of HCPs. Social media is integral to HCP online behavior, with 69% accessing networks daily. "As health brands look to engage HCPs in more professional environments, LinkedIn was a natural next step," said Ezra Suveyke, Chief Technology Officer at PulsePoint. This integration enables seamless HCP targeting, aligning with LinkedIn's role in professional interactions.
In a closed beta with CMI Media Group, PulsePoint's LinkedIn integration delivered strong outcomes. Engagement, including impressions and clicks, nearly doubled, while CPM and CPC decreased by one-third compared to other HCP data providers. "CMI Media Group is excited to partner with PulsePoint on their mission to continually enhance HCP targeting capabilities across the non-endemic social media space," said Will Royal, Associate Director, Paid Social, at CMI Media Group. "PulsePoint offers excellent audience scalability on LinkedIn, driving efficiency in both campaign costs and delivery. Most importantly, PulsePoint ensures we are reaching a highly relevant and engaged HCP audience." These results highlight the solution's ability to improve efficiency and relevance in healthcare marketing.
PulsePoint's proprietary reporting delivers NPI-level insights into HCP engagement on social campaigns across platforms. Marketers gain granular visibility into audience behavior and performance attribution, essential for optimizing multichannel investments. Users can add HCP365 analytics for deeper analysis, combining social performance with data from site, search, and email to understand NPI interactions holistically.
This LinkedIn expansion advances PulsePoint's strategy to broaden social and omnichannel access for HCP targeting. By integrating real-time data with LinkedIn's platform, healthcare brands can achieve coordinated campaigns that enhance decision-making and performance in a competitive landscape.
PulsePoint's LinkedIn integration strengthens healthcare marketing by providing scalable, data-driven HCP engagement. With demonstrated efficiency gains and detailed analytics, this solution empowers brands to optimize investments and drive better outcomes in professional networks.
PulsePoint, a division of Internet Brands, is an award-winning, leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making.
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