MassMedia Marketing, Advertising, PR, a Las Vegas-based integrated agency with a growing Phoenix presence, has named Kristen Carter as Media Director. The appointment underscores the agency’s continued investment in building a best-in-class paid media practice capable of delivering scalable, measurable growth for high-growth clients across the United States.
Carter brings extensive experience architecting sophisticated paid media programs across digital and traditional channels for iconic brands including Marriott, Allegiant Air, Wynn Las Vegas, The Borgata, and Gila River Resorts & Casinos. She will lead MassMedia’s team of regional and national buyers and strategists, enhancing the agency’s ability to design media systems that prioritize measurable business outcomes over mere exposure.
"Kristen is a perfect fit for MassMedia because she truly lives our philosophy of buying what's best for the client's business," said Paula Yakubik, CEO of MassMedia. "She understands that great media isn't about exposure for exposure's sake, it's about identifying the right audiences, choosing the right channels, and driving measurable growth."
The hire aligns with MassMedia’s rapid expansion in Phoenix, where the agency has established deep expertise serving high-growth sectors such as real estate, hospitality, home services, and consumer brands. Carter’s leadership will further strengthen the agency’s position as a leading integrated marketing partner in the Southwest.
"I'm thrilled to join MassMedia at such an exciting time for the agency," said Kristen Carter, Media Director at MassMedia. "I look forward to building on the strong foundation already in place and helping our clients navigate an evolving media landscape with strategies that are both innovative and measurable."
Founded in 1997, MassMedia is a women-owned, digital-first integrated marketing, advertising and public relations agency with offices in Las Vegas and Phoenix. Serving high-growth companies across the country, MassMedia specializes in lead-generation marketing, brand strategy, paid media, social media and public relations. The agency partners with organizations to build resilient brands and accelerate measurable performance. Known for its innovative, data-driven approach, MassMedia delivers strategies that create lasting impact across a wide range of industries and markets.
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