JWX, the technology company empowering media businesses to connect content with consumers across platforms, has acquired Aug X Labs, the startup behind Augie Studio, an all-in-one AI-assisted commercial video studio. The acquisition advances JWX’s vision to evolve its publisher platform beyond video infrastructure, enabling media companies to transform existing content into multi-format experiences, distribute efficiently across fragmented platforms, deepen audience engagement, and unlock new monetization opportunities.
Quick Intel
The integration of Augie Studio’s AI technology into JWX Studio equips publishers to repurpose high-value assets into platform-optimized formats designed for modern distribution and monetization. This reduces manual effort, accelerates content velocity, and helps media organizations compete more effectively amid increasing pressure to drive sustainable revenue across diverse channels.
“Publishers are under increasing pressure to extend the value of their content across more platforms while driving sustainable revenue,” said JWX CEO John Nardone. “Augie strengthens our publisher platform by enabling media companies to transform existing content into multi-format experiences optimized for modern distribution, engagement, and monetization. This acquisition is part of JWX’s broader mission to help publishers operate more efficiently and compete in an increasingly fragmented ecosystem.”
Jeremy Toeman, CEO and co-founder of Aug X Labs, will now serve as SVP of AI Innovation at JWX, leading the production services team and AI-first product development. With prior leadership roles at WarnerMedia, Etsy, CBS Interactive, and Sling Media, Toeman brings deep expertise in building transformative media products.
“In publishing, momentum comes from the right partnerships,” said Toeman. “Augie was built to help publishers move faster and unlock more value from their content, and joining forces with JWX accelerates that mission in a meaningful way. After a career building transformational media products, I’m very excited about this partnership and the opportunity to combine a future-focused platform designed for what publishers need next in an AI-first content world.”
The acquisition positions JWX Studio as a comprehensive solution for media companies seeking to maximize content ROI through AI-driven repurposing and intelligent distribution, while maintaining editorial control and operational efficiency.
About JWX
JWX’s mission is to provide technology that empowers media businesses to connect their content with consumers across every platform. We help publishers transform content into multi-format experiences, reach audiences wherever attention moves, and strengthen monetization in a fragmented landscape. As part of the broader ecosystem, JWX also supports streaming companies and advertisers with solutions built for how modern media is distributed and consumed. Learn more at www.jwx.com.
About Aug X Labs
Augie is an all-in-one video studio designed to make video-first marketing attainable for any business. With easy-to-use features that cover the entire video creation and editing workflow, anyone can confidently jump in and create engaging social video content in minutes—no matter their experience or skill set.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.