IQRush, a specialized platform for Generative Search Optimization (GEO) and Answer Engine Optimization (AEO) measurement, has formed a strategic partnership with Netrush, a leading ecommerce growth agency. The collaboration integrates IQRush's capabilities directly into Netrush's ecommerce and customer engagement programs, enabling brands to measure and influence how AI answer engines and shopping assistants represent them early in the customer journey.
Quick Intel
As consumers increasingly rely on AI-powered tools for product discovery, comparison, and evaluation, brands face new challenges in controlling how they are presented outside their owned channels. These systems now sit upstream of traditional websites and marketplaces, influencing early-stage perceptions and ultimately impacting sales funnels.
"AI-driven discovery now sits upstream of ecommerce performance," said Raj Sapru, Chief Strategy Officer at Netrush. "This isn't about assessing and updating a website. It's about understanding and shaping how AI systems influence real customer decisions across the entire journey. That layer is moving fast, it's technically complex, and it demands constant learning. Partnering with IQRush allows us to bring that capability into our programs without slowing innovation or oversimplifying the problem."
Through the partnership, Netrush will leverage IQRush's measurement tools to provide clients with actionable insights into AI engine behavior. This includes tracking how brands are cited, described, and recommended, then using those signals to inform strategies across awareness, conversion, and retention phases. The approach emphasizes repeatable testing and direct linkage to ecommerce metrics, helping brands close the loop between AI representation and business results.
"We chose IQRush because it's built for experimentation, accountability, and evolution," Sapru added. "Our health and wellness partners operate in categories where trust, accuracy, and nuance matter. IQRush gives us a way to continuously learn how AI systems interpret brands and to act on that insight in ways that go far beyond surface-level optimization."
"This partnership is about moving from observation to accountability," said Todd Paris, CEO and Co-Founder of IQRush. "When teams can test what influences customer acquisition and retention, and see how those changes show up in ecommerce performance, AI discovery stops being a black box and becomes something brands can actively manage."
The integration positions Netrush clients to stay ahead in an environment where AI intermediaries increasingly mediate brand-consumer interactions, offering a structured way to monitor, optimize, and prove ROI in this emerging layer of the customer journey.
About IQRush
IQRush is a Generative Search Optimization (GEO) and Answer Engine Optimization (AEO) measurement platform that helps brands understand and improve how they are cited, mentioned, and described across AI-powered search and answer engines through repeatable measurement and experimentation.
About Netrush
Netrush is a retail agency and operator for brands, specializing in ecommerce strategy, marketplace expansion, and performance execution.
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