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Ignite Visibility, a leader in digital marketing, has announced key leadership updates to advance its proprietary Rallio platform and enhance its managed services. Karen Devlin joins as Vice President of Generative Engine & Search Engine Optimization (GEO&SEO), while Seth Kluver is promoted to Associate Vice President of GEO&SEO, signaling the company’s focus on AI-powered search solutions.
Karen Devlin appointed Vice President of GEO&SEO at Ignite Visibility.
Seth Kluver promoted to Associate Vice President of GEO&SEO.
Leadership changes aim to advance the Rallio platform for AI search.
Devlin brings expertise in AI-driven search and large language models.
Kluver to ensure operational consistency in GEO and SEO services.
Ignite Visibility integrates GEO with social media and ecosystem marketing.
Karen Devlin, formerly Director of AI and Generative Search at Brightedge, joins Ignite Visibility to spearhead its integrated GEO and SEO strategy. With deep expertise in AI-driven search and large language models, Devlin will optimize client visibility on platforms like Google AI Overviews, Bing Copilot, Gemini, Perplexity, and ChatGPT. Her proven AI Search Measurement Framework will help brands stay competitive in the evolving AI search landscape. "For those who adapt quickly, AI search represents an unprecedented opportunity to cement your brand as AI's source across every channel of discovery," said Karen Devlin.
Seth Kluver’s promotion to Associate Vice President of GEO&SEO underscores Ignite Visibility’s commitment to operational excellence. Kluver will focus on refining strategies, fostering cross-functional collaboration, and delivering scalable solutions. His leadership ensures seamless integration of GEO and SEO services, aligning with the company’s vision to lead in AI-powered search marketing.
Ignite Visibility continues to innovate with its Rallio platform, integrating GEO with social media management, reviews, and ecosystem marketing. This holistic approach provides clients with actionable insights and measurable visibility in AI search results. The company’s monthly reporting empowers brands to monitor large language model sentiment and track mentions effectively. "Karen's expertise in generative search and Seth's ability to scale SEO operations make them the ideal team to drive our vision forward," said John Lincoln, CEO of Ignite Visibility.
Ignite Visibility remains at the forefront of digital marketing by offering scalable, AI-optimized solutions that combine search, social media, and ecosystem management, ensuring brands thrive in an AI-driven discovery landscape.
Ignite Visibility is a premier digital marketing agency based in San Diego, CA, and is one of the top industry leaders in SEO, paid media, social media, email marketing, and CRO. Founded in 2013, the agency has been named the #1 SEO company in the USA, UK, and Canada by Clutch.co and Best Places to Work by the San Diego Business Journal for five years running. Ignite Visibility is a four-time Inc. 5000 company and has generated over 1 billion dollars in client revenue.
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