Icepick Web Design & SEO, a Fort Worth-based digital marketing agency specializing in local service businesses, has expanded its offerings to include Google Ads management and Local Service Ads (LSAs), launched six months ago to provide faster lead generation while supporting long-term organic SEO growth.
Quick Intel
Local service businesses often face the challenge of needing leads immediately while investing in long-term online visibility. Icepick addresses this by combining its established SEO expertise with paid search capabilities, ensuring clients benefit from both short-term results and enduring organic growth.
Integrated SEO and Paid Search Strategy Unlike agencies that silo SEO and paid search, Icepick uses consistent keyword research and audience insights across both disciplines. This creates synergy: paid campaigns drive immediate traffic to high-converting landing pages, while SEO improvements strengthen domain authority and reduce future cost per lead. The result is a cohesive digital presence managed by a single team familiar with the client’s full marketing ecosystem.
Proven Results in Local Campaigns In one example, Icepick restructured Google Ads for a Fort Worth dog training business, implementing custom landing pages and refined keyword targeting with phrase and exact match parameters. Within 30 days, the client achieved a 50% reduction in cost per lead, demonstrating how SEO-informed paid search can deliver rapid, cost-effective outcomes.
"Most service businesses need leads now, not in six months," said the owner of Icepick Web Design & SEO. "Google Ads delivers qualified leads within two to four weeks while we build their long-term SEO foundation. Once organic rankings improve, their cost per lead drops significantly—it's the best of both worlds."
Tailored for Fort Worth Local Businesses The expanded services target contractors, healthcare providers, professional services, and other home and local service companies reliant on regional customer acquisition. Icepick handles everything from landing page design and campaign setup to ongoing optimization, making it easier for Fort Worth businesses to generate leads without managing multiple vendors.
The combined SEO and Google Ads packages are available now, offering local businesses a streamlined path to both immediate revenue and sustainable online growth.
About Icepick Web Design & SEO
Icepick Web Design & SEO is a Fort Worth-based digital marketing agency specializing in search engine optimization and paid search campaigns for local service businesses. The agency combines technical SEO expertise with strategic Google Ads management to help businesses generate both immediate and long-term leads.
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