Everything Branding, an award-winning PR, digital advertising, and e-commerce marketing agency, has announced the launch of its AEO Growth Program. Designed for brands aiming to secure visibility in the era of AI-driven search, the program helps companies dominate Answer Engine Optimization (AEO), enhance AI recognition, and secure editorial placements that feed into platforms like Gemini, ChatGPT, Copilot, and other LLM-powered search tools.
Everything Branding unveils AEO Growth Program for AI-driven search
Focus on Answer Engine Optimization (AEO) and LLM product recommendations
Press coverage positioned as “the new SEO” for AI-era visibility
Studies show 70% of AI results pull from press articles
AEO PR ensures higher rankings across Gemini, ChatGPT, Copilot, and Perplexity
Tailored strategies optimize brand mentions in AI-powered search
AI-driven platforms are rapidly reshaping the way consumers search for information and recommendations. According to a MuckRack study, 70% of AI-powered search results come directly from press articles, while Search Engine Land reports that 71.5% of consumers now use AI tools for search.
Adding to this trend, Google’s Gemini prominently showcases press-sourced answers at the top of search results—underscoring the critical role of editorial coverage over traditional SEO tactics.
“As AI reshapes the way consumers search, press coverage has become the new SEO,” said Chelsea Gladden, CEO of Everything Branding. “With AI search engines and large language models (LLMs) like Gemini, ChatGPT, and Copilot now pulling recommendations from high-authority media sources, brands without press coverage risk becoming invisible online.”
The AEO Growth Program by Everything Branding is built to secure AI-recognized press placements that are indexed by answer engines and LLMs. Unlike traditional PR, the agency structures content specifically for AI-powered platforms.
Key benefits include:
Higher rankings across AI-driven search platforms
Increased mentions in LLM-generated product recommendations
Sustained visibility on Gemini, ChatGPT, Copilot, and Perplexity
“We developed our AEO Growth Program by studying editorial trends, LLM indexing patterns, and AI-powered search behavior,” added Gladden. “By helping brands secure high-authority press, we’re making sure their products and stories surface first when consumers ask AI-driven tools for recommendations.”
Everything Branding’s approach merges PR strategy with AI-era optimization, ensuring that brands adapt to the rapidly changing digital landscape where visibility is defined by machine learning models and answer engines.
Founded in 2018, Everything Branding is an award-winning PR, digital advertising, and e-commerce marketing agency specializing in commerce-driven strategies that secure high-authority press placements, increase organic visibility, and optimize for AI-powered search. Through its AEO Growth Program, the agency helps brands rank higher across search engines, answer engines, and LLM-powered platforms to reach U.S. consumers and global audiences.
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