Emplifi, a leading customer experience and social media marketing platform, reported exceptional growth in 2025, driven by surging AI adoption, expanded social data coverage, and heightened customer engagement across its unified suite of solutions. Brands leveraging Emplifi achieved significant improvements in performance metrics, even amid broader platform challenges like declining engagement rates on Instagram.
Quick Intel
Emplifi's 2025 performance highlights how brands are leveraging AI and unified analytics to scale social media operations efficiently while delivering stronger results. Despite a notable decline in Instagram's median engagement rates—from 16.9% in Q1 2024 to 9.7% by Q4 2025—Emplifi customers bucked the trend with measurable gains in engagement quality, content volume, and reach during their initial year on the platform.
The most striking outcome appeared on Instagram, where partnering brands accelerated follower growth dramatically, reaching rates 6.8 times faster than typical benchmarks. This demonstrates the platform's ability to help organizations expand audience size and interaction quality in a competitive social landscape.
Cross-platform data expansion further strengthened Emplifi's social intelligence capabilities. Clients increased monitored profiles by 8.3% year over year, with standout growth driven by new Google Business Profile enhancements that boosted coverage by 1,262%. Other platforms showed robust increases, including 30% on TikTok, 23% on Snapchat, 18% on LinkedIn, and 3.9% on X, enabling deeper insights for strategic decision-making.
Social media has solidified its role as a primary frontline for customer care, with Emplifi clients responding to rising consumer expectations. Customer care cases handled via social channels grew 40%, while direct messages between brands and customers increased 76%. Approximately 800 brands adopted Emplifi's social care features to achieve faster, more scalable responses.
"Consumers now expect instant engagement, whether they're commenting on a post or reaching out for support," said Susan Ganeshan, Chief Marketing Officer at Emplifi. "Our customers are meeting that demand by automating at scale, blending the empathy of human interaction with the speed and precision of AI. With social channels becoming a preferred service destination, every interaction becomes an opportunity to build loyalty."
Emplifi continues to power leading global enterprises—including Freshpet, easyJet, Domino's, and Miele—with AI-driven tools that optimize marketing, commerce, and care. The company's momentum is reinforced by industry recognition, such as an honorable mention in the SmartBrief Innovation Awards for its AI-Powered Listening & Unified Analytics, and a new strategic partnership with Reddit to integrate authentic community conversations into its intelligent execution engine.
These advancements position Emplifi as a key enabler for brands aiming to scale smarter, engage faster, and turn social interactions into lasting customer loyalty in an increasingly AI-powered digital ecosystem.
About Emplifi
Emplifi is a leading social media marketing platform, empowering brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.
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