Constant Contact has acquired select education and event assets from GURU Media Hub, including the GURU Conference, SubjectLine.com, and Certified GURU program, to strengthen its position in providing practical, results-oriented marketing education and community support for small businesses and nonprofits.
Quick Intel
This strategic acquisition enhances Constant Contact's commitment to empowering small businesses and nonprofits with not only robust digital marketing tools but also high-quality education and community resources. By incorporating GURU Media Hub's proven assets, Constant Contact extends its support beyond software to include practical training and engagement that drive measurable marketing results.
Integration of Leading Marketing Education Assets The acquired assets bring specialized value to Constant Contact users. GURU Conference stands out as the premier virtual event for email marketing professionals, delivering high-energy sessions focused on actionable tactics. SubjectLine.com provides an industry-trusted tool for optimizing subject lines through rating and testing, improving open rates and engagement. Certified GURU offers a growing certification program that equips marketers worldwide with validated skills in effective, results-driven marketing practices. These resources will now reach a broader audience within Constant Contact's ecosystem while maintaining their focus on practical, immediately applicable strategies.
Leadership and Ongoing Collaboration Jay Schwedelson, founder of GURU Media Hub, transitions to the role of Constant Contact Brand Ambassador. In this capacity, he will continue steering the creative and operational direction of GURU Conference and partner with Constant Contact on developing content, educational programs, and engagement efforts tailored to help small businesses enhance performance across marketing channels.
"At Constant Contact, we are dedicated to helping our customers tell their story and connect with their audiences," said Frank Vella, CEO of Constant Contact. "Bringing these GURU Media Hub assets into the fold allows us to pair our powerful marketing tools with the world-class education and community that Jay has built. This acquisition supports our mission to provide small businesses with the growth tools they need to simplify their marketing efforts."
"This isn't about adding more noise to the marketing world—it's about scaling what actually works," said Jay Schwedelson, founder of GURU Media Hub. "Constant Contact has long been best-in-class at serving small businesses, and they deeply understand what SMBs need to succeed. GURU Conference was built to deliver clear, practical guidance marketers can use immediately, and partnering with Constant Contact allows us to expand the reach and impact of that mission at a global scale."
GURU Media Hub will maintain its independent operations, with Schwedelson continuing to guide its growth and creative initiatives. This structure ensures continuity for the established community while leveraging Constant Contact's platform to amplify impact.
The acquisition aligns with Constant Contact's mission to simplify marketing for small businesses and nonprofits, combining intuitive tools for email, social media, events, and more with expert-led education and community support to foster stronger customer connections and sustainable growth.
About Constant Contact
Constant Contact is an all-in-one digital marketing platform that simplifies how small businesses and nonprofits connect with customers and grow their brand. With tools for email, social, events and more, Constant Contact helps businesses be seen and build lasting customer relationships.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.