Bottle Rocket, a leading digital product agency within the WPP network, has appointed Matt Smith as President, to guide the company's future strategic direction, enhance global delivery, expand AI initiatives, and strengthen collaboration across strategy, experience, product, design, and technology.
Quick Intel
Matt Smith's elevation to President marks a key milestone in Bottle Rocket's evolution as a digital transformation consultancy. With a proven track record of building strong client relationships, driving revenue growth, and leading teams through periods of rapid change, Smith is positioned to steer the agency toward greater impact in an increasingly digital and AI-driven landscape.
Extensive Leadership Experience at Bottle Rocket Over the past eight years, Smith has held progressively senior roles, most recently as Executive Vice President, Client Engagement and Growth. In this capacity, he was instrumental in managing and expanding the client portfolio, developing digital and enterprise-wide strategies, and guiding cross-functional teams to successful outcomes. His contributions helped solidify Bottle Rocket's reputation for delivering high-value, experience-first digital solutions tailored to complex industries.
Strategic Priorities Under New Leadership As President, Smith will partner closely with CEO Marcelo Szuster and the executive leadership team to execute ambitious growth plans. Key areas of emphasis include enhancing global delivery capabilities to support seamless project execution, expanding AI integration to power modern digital experiences and enterprise platforms, and promoting stronger alignment across all disciplines. This unified approach aims to deepen client partnerships, maintain consistently excellent delivery, and cultivate an environment where employees—known as Rocketeers—experience growth, fulfillment, and purpose.
"Matt has been absolutely central to shaping how we partner with clients and deliver significant value," said Marcelo Szuster, CEO of dti digital and Bottle Rocket. "He knows how to turn ideas into action, building trust along the way. His leadership really reflects where Bottle Rocket is headed — our focus is truly on our clients, delivering real value and making a positive difference for both our business and our people."
"Bottle Rocket is an incredibly special place, fueled by some of the most talented, thoughtful, and driven people in our industry," said Smith. "We're well positioned to deliver outstanding value and impact to our clients, with a strong focus on quality and accountability in everything we do. I'm truly humbled by this opportunity and so excited to help our clients move faster, adapt with confidence, and realize long-term value from their digital investments. Plus, I want to help our Rocketeers grow, find fulfillment, and feel a strong sense of purpose in their work."
The appointment reinforces Bottle Rocket's dedication to end-to-end digital transformation, combining strategy, experience design, product development, and technology to create standout digital experiences and scalable platforms built on cloud, data, and AI foundations. By prioritizing quality, value, efficiency, and connection, the agency continues to position itself as a trusted partner for organizations seeking to accelerate adaptation and achieve sustained business impact within the WPP global network.
About Bottle Rocket:
Bottle Rocket is a digital transformation consultancy that helps organizations build modern digital experiences and enterprise platforms for the future. We bring together strategy, experience design, product, and technology to deliver end-to-end Experience and Enterprise Transformation. From standout digital experiences to scalable platforms powered by modern cloud, data, and AI foundations, we help clients move faster, adapt continuously, and drive lasting business impact. Bottle Rocket is a strategic partner within the WPP worldwide network.
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