Many growing businesses struggle to connect their valuable customer data across disparate marketing platforms, leading to inefficient ad spend and fragmented customer journeys. Brisbane-based digital marketing consultancy BFJ Digital has released new insights demonstrating that HubSpot, when strategically implemented as a central data hub, can significantly enhance advertising performance across major platforms like Google Ads and Meta. This approach allows companies to leverage their existing CRM to achieve many of the benefits of a traditional Customer Data Platform (CDP) without the complexity and cost of an enterprise-grade system.
Quick Intel
HubSpot can be configured as a central data hub to boost ad performance.
It enables smarter targeting using first-party data like form fills and lifecycle stages.
The platform provides clearer attribution by integrating CRM, ads, and analytics.
Businesses can sync HubSpot data to ad networks for personalized cross-channel journeys.
This approach helps companies own their first-party data and reduce media waste.
It positions HubSpot as more than a CRM, but as an engine for data activation.
Unlocking HubSpot's CDP-Like Capabilities
According to BFJ Digital, a strategic HubSpot setup can perform like a CDP by unifying customer, marketing, and sales data. This enables three key advertising advantages. First, it allows for smarter targeting and activation, moving beyond basic pixel tracking to audience segments built on real engagement data such as form submissions and specific campaign interactions. Second, it provides clearer attribution and reporting by creating near-unified customer profiles that show how channels work together to drive conversions. Finally, it powers personalized email and ad journeys by syncing data directly into ad networks, ensuring consistent messaging across touchpoints.
“For most growing businesses, HubSpot is already the heartbeat of their marketing and sales systems,” said Ben Henzell, Founder and Director of BFJ Digital. “With the right setup, HubSpot performs like a CDP—bringing customer, marketing, and sales data together to drive smarter, faster, more efficient campaigns.”
Transforming Data into Commercial Growth
The core challenge for many businesses is not a lack of data, but an inability to connect it effectively. BFJ Digital specializes in helping clients transform HubSpot into a single source of truth that cleans, connects, and activates first-party data across all marketing channels. This shift in strategy—from viewing HubSpot as just a CRM to treating it as the central data engine—leads to measurable improvements in ad spend efficiency and lead quality, effectively bridging the gap between marketing technology and tangible commercial growth.
BFJ Digital is a full-service digital marketing consultancy delivering commercial growth through advanced digital strategies, MarTech transformation, and data-led decision-making. With deep experience in HubSpot, digital media, and marketing automation, BFJ Digital empowers businesses to unify data, activate insights, and achieve measurable results.
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