In response to the evolving digital landscape where audiences connect and engage, ANDER & Co is proactively shaping its future. The award-winning communications agency has announced the launch of ANDER Digital, a new division dedicated to digital marketing. This strategic expansion moves beyond traditional PR to offer a fully integrated suite of data-driven services, including performance marketing and content creation, designed to serve clients in a platform-driven world and redefine the modern communications partnership.
ANDER & Co launches ANDER Digital, a new digital marketing division.
Services include SEO, SEM, conversion rate optimization, and paid social media.
The division is led by Emmy Award-winning producer Melanie Laurendine.
This integration aligns with data showing combined PR and SEO drives 70% stronger results.
The move aims to meet audiences across all digital touchpoints with greater precision.
ANDER Digital blends data-driven strategy with creative visual and multimedia content.
The launch of ANDER Digital equips the agency with a powerful new suite of services to complement its established communications work. The division offers search engine optimization (SEO), search engine marketing (SEM), and website conversion rate optimization (CRO). It also provides amplified paid social media strategy and enhanced email marketing, all built on a sharp, data-driven framework. This approach is designed to maximize impact and deliver measurable results, moving beyond brand awareness to directly drive qualified leads and conversions.
ANDER Digital is built to bridge the gap between creative storytelling and performance marketing. The division combines its analytical framework with strong creative visuals, including graphic design, branding, and dynamic multimedia content creation. Led by digital expert Melanie Laurendine, the team is structured to ensure that data-driven strategies are executed with the high creative standards for which the agency is known, providing a cohesive brand experience across all touchpoints.
This expansion is a natural progression for the agency, reflecting the reality that digital is now the connective tissue of the entire brand experience. By fully integrating digital marketing with earned media and public relations, ANDER & Co can execute strategies with greater relevance and impact. This aligns with industry data indicating that integrating SEO and PR leads to significantly stronger marketing outcomes, boosting visibility, trust, and long-term discoverability for clients.
The establishment of ANDER Digital signals ANDER & Co's commitment to leading the evolution of the communications industry. By uniting data-driven performance marketing with strategic storytelling, the agency is positioned to offer a truly modern, full-funnel approach that builds long-term brand equity while simultaneously driving measurable business growth for its clients.
About ANDER & Co
ANDER & Co is one of South Florida's fastest-growing communications firms with global reach. Headquartered in Miami with an office in Bogota, Colombia, the agency focuses on long-term brand building through customized communications programs. Its client portfolio features notable brands, including The Ritz-Carlton Residences, Estero Bay, ELLE Residences Miami, Centennial Bank, multiple Michelin-recognized restaurants, and private investment and law firms. The company's accolades run deep, boasting an impressive roster of national awards for impactful client campaigns, spanning digital and experiential marketing to brand launch media relations. The agency's services include media relations, social media, influencer and experiential marketing, brand partnerships, traditional marketing, event planning and crisis communications.
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