AdCellerant has launched AI Media Planner, a new AI-powered tool integrated into its Ui.Marketing platform. The feature streamlines media planning by converting business goals, budgets, and timelines into structured audience insights, customer profiles, and product recommendations, enabling faster, more defensible proposals while preserving human control and customization.
Quick Intel
Digital media planning faces mounting complexity as options proliferate and expectations rise for strategic, justified, and rapid recommendations. Agencies and media sellers often start proposals from zero, leading to delays, inconsistent quality, and challenges in defending spend allocations.
AI Media Planner tackles these pain points by generating intelligent starting points based on key campaign parameters. It delivers clear, actionable insights into target audiences and suggests relevant products, allowing teams to build proposals more efficiently and with greater confidence.
The tool maintains human oversight throughout: all outputs remain fully editable, enabling strategists to refine recommendations, adjust allocations, and align plans precisely with client needs and brand standards.
Because it lives natively within Ui.Marketing, partners experience no added operational friction. Plans can be finalized, exported, and presented under the partner's own branding, supporting a consistent client-facing experience.
"Proposal creation is where strategy, speed, and confidence all collide," said Ricky Cutler, Product Manager at AdCellerant. "AI Media Planner helps teams move past guesswork by providing intelligent starting points for media planning—while still giving sellers and strategists full control to customize and refine every recommendation."
"Our partners want smarter tools, but they also want transparency and control," said Shelby Carlson, COO and Co-Founder of AdCellerant. "The launch of AI Media Planner reflects our belief that the best results come from pairing advanced technology with human insight, accountability, and expertise."
AI Media Planner is immediately available to all Ui.Marketing partners, marking the latest advancement in AdCellerant's commitment to AI-driven efficiency. By reducing manual effort and enhancing proposal quality, the tool empowers media companies, agencies, and brands to scale digital campaigns while maximizing ROI and client satisfaction.
About AdCellerant
AdCellerant is an award-winning digital advertising technology and services company focused on making high-quality digital marketing accessible to every business. Through its proprietary platform, Ui.Marketing, the company delivers omnichannel solutions, campaign automation, and actionable reporting designed to drive meaningful results. Headquartered in Denver, AdCellerant partners with media companies, agencies, and brands worldwide to simplify digital marketing and maximize ROI.
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