5W Public Relations (5WPR), one of the largest independently owned PR and digital marketing firms in the United States, has been appointed agency of record for FanArcade. FanArcade is a web-based gamification platform that empowers brands, artists, and athletes to create and launch data-driven, culturally relevant interactive games quickly and at scale.
Quick Intel
Strategic Partnership for Growth 5WPR will implement a comprehensive communications program to elevate FanArcade's profile as it enters a key expansion phase. The agency will highlight how FanArcade overcomes longstanding limitations in branded gaming—such as dependency on platforms like Roblox or Fortnite—by offering rapid development, cultural timeliness, and direct access to audience insights and monetization opportunities. This enables partners to engage fans proactively during cultural moments rather than retrospectively.
FanArcade's Differentiated Approach FanArcade provides a flexible, web-based solution for launching high-quality gamified experiences on accelerated timelines. Brands, artists, and athletes retain valuable data and control, supporting more informed strategies and scalable engagement. The platform's design prioritizes cultural alignment and real-time participation, making it suitable for dynamic activations across entertainment, sports, and consumer brands.
Leadership and Vision FanArcade was established in 2025 by founders with complementary expertise spanning music, technology, and sports. Marcus Brown brings development experience from Epic Games on Fortnite alongside his background as a Billboard-charting artist. Kenford Peli contributes entrepreneurial and artist management insight, while Anthony Brown adds perspectives from professional athletics and talent representation.
"We're excited to kick off this PR program with 5WPR as we enter an important next phase of growth for FanArcade," said Anthony Brown, Co-Founder of FanArcade. "As we continue to work with leading brands, artists, and athletes, this partnership will help us more clearly tell our story, showcase the impact of our work, and introduce FanArcade to a broader audience."
"Gaming is one of the most powerful engagement tools available to brands, but historically it has been limited by high costs, long development cycles, and closed platforms," said Lori Ruggiero, Managing Partner & EVP, Corporate & Technology at 5WPR. "FanArcade changes that equation, and we're excited to help tell that story."
About 5WPR
5W is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO, GEO). In addition to its business accolades, 5W was named to the Digiday WorkLife Employer of the Year list.
About FanArcade
FanArcade is a web-based gaming platform that helps brands, artists, and athletes turn cultural moments into interactive, data-driven gamified experiences. Designed for speed and cultural relevance, FanArcade enables partners to launch high-quality interactive experiences on rapid timelines while retaining access to valuable audience data and insights. Founded in 2025 by a cross-disciplinary team with roots in music, technology, and sports, FanArcade offers a more agile and scalable approach to fan engagement—allowing brands to participate in culture in real time rather than react after the moment has passed. Visit www.fanarcade.tv to learn more and join the revolution.
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