Sago, a global research and data partner connecting human answers to business questions, and Data Quality Co-op (DQC), the insights industry's first independent clearinghouse for data quality measurement, announced a partnership to strengthen respondent trust and advance shared data quality standards.
Quick Intel
The partnership enables comprehensive, integrated respondent quality assessment that surfaces potential issues before they affect research outcomes.
"As quantitative research continues to scale, maintaining trust requires constant innovation in how data quality is measured and managed," said Rob Berger, EVP, Global Quantitative Research at Sago. "Our partnership with the Data Quality Co-op strengthens the quality ecosystem around Sago Quant, giving our teams greater confidence in respondent integrity and supporting the delivery of trusted, identity-matched data at scale."
Sago's adoption of shared quality signals and real-time indicators allows teams to prioritize higher-quality respondents earlier, improving project feasibility and operational efficiency.
"For years, our industry has worked toward a shared vision that data quality should be a collective responsibility," said Melanie Courtright, Chief Strategy Officer at Sago. "This partnership represents meaningful progress toward that goal. By aligning around common signals and transparent standards, we're strengthening the entire research ecosystem and raising the bar for what trustworthy data should look like."
"This partnership reflects a shared belief that data quality improves when it's treated as a system rather than managed survey by survey," said Bob Fawson, CEO of Data Quality Co-op. "What makes the Data Trust Score effective is that it's grounded in observed respondent behavior over time, which allows teams to assess risk earlier and make more confident sourcing decisions. That shift delivers better outcomes not by adding friction, but by changing when and how quality is evaluated."
By leveraging DQC's infrastructure within one of the industry's largest research organizations, the collaboration expands the practical application of shared quality benchmarks. This initiative highlights a joint dedication to data accuracy, security, ethical practices, and more reliable insights for brands and decision-makers.
About Data Quality Co-op
Data Quality Co-op (DQC) is an independent first-party data quality clearinghouse. We transform how buyers and suppliers of first-party data measure, understand and manage the quality of their data. Our platform offers continuous quality measurement and real-time quality certification by aggregating, analyzing and benchmarking data quality signals across the ecosystem and the Data Trust Score™, delivering unique, predictive quality intelligence. Together with our clients, we are shaping the future of fast, reliable data-driven insights. Headquartered in Salt Lake City, Utah, our mission is to ensure each business decision, marketing campaign or AI model is driven by data that's high-quality, high-value and perfectly suited for its purpose. For more information, visit www.dataqualityco-op.com.
About Sago
Sago is a leading global research partner that connects human answers to business questions. Combining our legacy of impact, global reach and innovative spirit, we enable our clients to solve business problems through extensive audience access and an adaptive range of qualitative, quantitative and consultative solutions. We help our clients understand what their customers want and demand, empowering them to make decisions with confidence.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.