DEKUPLE Group, a leading international communications, data and marketing company, has announced a strategic partnership with industry veterans Hubert Boulos and Ramsey Naja to launch Das Kapital Dekuple Group, a communications consulting agency headquartered in Abu Dhabi and Dubai. With DEKUPLE Group holding a 51% stake, the new venture is designed to strengthen the company's presence in the Middle East and support regional and international brands navigating a rapidly evolving marketing landscape shaped by artificial intelligence, data-driven strategies and digital transformation.
The launch of Das Kapital Dekuple Group marks DEKUPLE Group's entry into the Middle East, a region the company views as a long-term growth market. The move builds on DEKUPLE's established presence across Europe, North America and China while extending support to multinational corporations, mid-sized enterprises and local organizations operating across the Gulf region.
Commenting on the partnership, Bertrand Laurioz, Chairman and CEO of DEKUPLE Group, said:
"Welcoming new entrepreneurs into the Group is always a long-term process and marks the beginning of a shared entrepreneurial journey built on trust and sustained growth ambitions. Despite a challenging geopolitical environment in the Middle East throughout 2026, we continued the discussions and projects initiated with Hubert Boulos and Ramsey Naja prior to recent events. We remain confident in the long-term growth potential of several emerging markets across the region.
Our strengths lie in the consistency and long-term sustainability of our strategy. Our technological edge and our ability to connect our areas of expertise to deliver a unique, performance-driven offering will be essential for the Middle East of tomorrow.
This transaction is also fully aligned with our roadmap: by 2030, we aim to reach €400 million in revenue, with 30% of both revenue and headcount generated internationally."
The partnership brings together DEKUPLE Group's capabilities in data analytics, marketing technology, artificial intelligence and digital transformation with Das Kapital's extensive regional experience in advertising, strategic communications and brand development.
As AI continues to reshape the communications and marketing industry, the combined offering aims to help global brands enter Middle Eastern markets while supporting regional businesses seeking to strengthen their market positions and accelerate growth.
The expansion follows strong international momentum for DEKUPLE, which reported a significant increase in business activity outside France during the first quarter of 2026.
Das Kapital enters the partnership with a strong portfolio of international and regional clients spanning sectors including FMCG, banking and professional services. The agency's founders have led high-profile initiatives such as Pepsi's "What The Cup" campaign across Asia and the Middle East, the regional relaunch of Wendy's, and strategic consulting projects for organizations including CMA CGM, DKNY and Doha Bank.
Hubert Boulos, Co-Founder of Das Kapital, commented: "Marketing and communications are undergoing a profound transformation accelerated by artificial intelligence. Ramsey and I bring decades of strategic and creative experience, together with a strong reputation across the Middle East.
Joining DEKUPLE Group enables us to accelerate our development, reach a new technological milestone, and gain access to a broad range of complementary capabilities. The Group offers a powerful ecosystem of growth-driving expertise—including influencer marketing, SEO, GEO, link building, consumer insights, media, automation, social media and local marketing—as well as proprietary solutions that are leaders in their respective markets. In addition, through its consulting firm Converteo, DEKUPLE has become a major player in the field of agentic AI transformation. This partnership enables Das Kapital to evolve into a next-generation MarCom agency capable of supporting brands' growth in a rapidly changing environment."
Ramsey Naja, Co-Founder of Das Kapital, added:
"The strength of this region lies in its remarkable capacity to adapt. Gulf countries have navigated recent crises—from the Global Financial Crisis and the Arab Spring to the COVID pandemic—and have consistently emerged stronger. I believe this resilience will once again prove decisive in the very near future."
The formation of Das Kapital Dekuple Group reflects growing demand for integrated marketing, communications, AI and digital transformation services across the Middle East. By combining global technology capabilities with regional market expertise, the partnership aims to help organizations navigate changing consumer expectations, strengthen brand performance and unlock new growth opportunities across the Gulf region and beyond.
About Hubert Boulos
Following an international career that began in the United States, Hubert Boulos held senior leadership positions within several leading Paris-based agencies, notably at Publicis Conseil, where he was appointed Director and member of the Executive Committee in 2001. Based in Dubai since 2006, he led regional strategic planning activities for global agency networks including BBDO (Omnicom) and J. Walter Thompson (WPP) from 2011 onward, before being appointed President of DDB Middle East in 2013. In 2024, he co-founded Das Kapital.
About Ramsey Naja
After starting his career with independent agencies in London, including Publigraphics and TMI-JWT, Ramsey Naja joined J. Walter Thompson in 2004 as Chief Creative Officer for the MENA region, before expanding his responsibilities to the Middle East and Africa in 2012. In 2021, he joined DDB Dubai as Chief Creative Officer for the Middle East. In 2024, he partnered with Hubert Boulos to establish Das Kapital.
About DEKUPLE Group
DEKUPLE Group is an international communication, marketing and data company built on a unique multi-entrepreneurship model. Its integrated growth platform is structured around three complementary pillars:
Advise, through Converteo and its 450 consultants specializing in data, technology and artificial intelligence;
Create, through its international network of multi-disciplinary agencies;
Boost, through the Boost Factory, which brings together the Group's data assets and MarTech solutions.
With nearly 70 areas of expertise spanning the entire communication and data marketing value chain, the Group helps brands address their differentiation and growth challenges. Its integrated ecosystem enables clients to optimize marketing investments and maximize their impact.
Founded in 1972, DEKUPLE Group operates across Europe, North America and China. Its 1,200 employees support more than 750 large corporations and mid-sized companies on a daily basis. DEKUPLE is listed on the regulated market of Euronext Paris.
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