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Impact XM and Jack Morton, two prominent brand experience agencies, have announced their merger to create one of the industry's most comprehensive global experiential partners. Backed by The Riverside Company, the combined entity will operate under the established Jack Morton name, combining creative, strategic, and executional strengths to deliver integrated, human-centered experiences at scale.
Quick Intel
The merger unites Impact XM's integrated, insight-led approach with Jack Morton's global scale and creative legacy, addressing the evolving demands of brands in a marketing landscape influenced by AI and the need for authentic human connections. The combined organization offers seamless execution from strategy through production and measurement, enabling brands to cut through clutter and foster genuine engagement.
"Impact XM has been evolving toward a more integrated, global model for years," said Jared Pollacco, CEO of Impact XM. "We've always believed that creativity, innovation, and exceptional execution are what move people, and this union accelerates that vision for both our clients and our teams. The merger brings together Impact XM's unified experiential approach and Jack Morton's global scale and creative strength."
"This is a pivotal moment. Together, we're building an agency ready for a marketing landscape reshaped by AI - one that keeps real, human experience at the center," said Craig Millon, CEO of Jack Morton. "With combined creative, strategic, and executional capabilities, we can offer deeper expertise, broader scale, and a cohesive end-to-end model for clients. And because our cultures share the same people-first values and passion for delivering extraordinary experiences, we're stronger together and so is the work we'll create."
The unified agency will serve a roster of Fortune 100 clients and leading global brands across multiple sectors, leveraging expanded resources to deliver high-impact experiences that drive measurable results. Leadership from both organizations is collaborating to ensure a smooth transition for employees and clients ahead of the anticipated Q1 2026 close.
About Impact XM
Impact XM is an award-winning global experiential marketing agency that helps brands create meaningful connections through insight-led, end-to-end brand experiences. With more than 50 years of expertise, Impact XM brings strategy, creative, production, and execution together under one unified team to deliver experiences that move people and drive measurable results. Rooted in craftsmanship and evolved for today's complex marketing landscape, Impact XM partners with leading global brands across live events, trade shows, environments, activations, and integrated campaigns. Our work has been recognized with prestigious honors such as the Stevie Awards, EX Awards, Hermes Creative Awards, MarCom Awards, and have been featured by leading industry publications and organizations including Chief Marketer, BizBash, Exhibitor, Event Marketer, and others.
About Jack Morton
Jack Morton is an award-winning global brand experience agency. We partner with the world's most powerful companies to build stronger relationships between brands and the people who matter most to them. Driven by our mission to "Be extraordinary," we inspire the world to experience better. We do this through integrated marketing campaigns with experience at the core. Our work and agency culture has won some of the world's most prestigious industry awards, including AdWeek's Experiential Agency of the Year, Cannes Lions, Effies, D&AD pencils, Clios, Emmys, EX Awards, and Campaign's Experience Awards, as well as Global Agency of the Year and Best Places to Work.
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