Deloitte and HundredX Inc. have announced an expanded, multi-year exclusive agreement to deliver actionable, predictive, and customer-focused insights, empowering C-suite leaders to reshape business strategies and drive financial performance. By combining Deloitte’s Converge platforms and IndustryAdvantage expertise with HundredX’s real-time customer data across 4,000 brands in 90 industries, this collaboration helps organizations anticipate market shifts and optimize key business levers like pricing, product strategy, and customer experience.
In today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, traditional retrospective data and static planning are insufficient. The Deloitte-HundredX collaboration addresses this by providing real-time, predictive consumer insights that prioritize competitive dynamics, enabling faster and smarter decision-making. “By embedding always-on, predictive insights that tie to future financial performance into our Converge by Deloitte solutions, we’re helping leaders anticipate shifts in consumer sentiment before they show up in sales,” said Brett Davis, U.S. chief innovation officer at Deloitte Consulting LLP.
The partnership combines Deloitte’s AI-driven Converge platforms, launched in 2014, with HundredX’s proprietary data to anticipate customer purchase intent. This enables organizations to identify market expansion opportunities and address potential growth plateaus proactively. For instance, a leading big box retailer uses these insights to optimize strategies around quality, value, selection, and availability, leveraging HundredX’s Executive Essentials signals for continuous performance tracking.
Deloitte and HundredX collaborated on “The Value Seeking Consumer” study, analyzing 900,000 customer data points across 290 brands. The study highlights how brands offering superior value—beyond just price—gain market share and higher purchase intent. Factors like quality, trust, and experience drive customer spending, providing a roadmap for brands to emulate “more-value-for-the-price” players.
“By blending Deloitte’s strong industry experience, technology, client trust, and ability to execute with HundredX’s real-time, customer-oriented model of data collection tied to future performance, we’re together helping clients reinvent strategic planning,” said Rob Pace, founder and CEO of HundredX. The collaboration, active since 2024, equips executives with tools to navigate uncertainty and drive growth through data-driven strategies.
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