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  • Customer Experience

Cordial Launches Customer Insights Dashboard & First-Visit Personalization


Cordial Launches Customer Insights Dashboard & First-Visit Personalization
  • by: Source Logo
  • |
  • December 12, 2025

Cordial has released three major new capabilities — Customer Insights Dashboard, Advanced RCS Personalization, and First-Visit Personalization — all designed to help brands understand real customer intent faster and respond with relevance across messaging and onsite experiences.

Quick Intel

  • New Customer Insights Dashboard tracks Prospect → Active → Inactive customer shifts over time
  • Updated AI Subject Line Generator learns brand tone and performance history
  • Advanced RCS Personalization enables dynamic content and reply-based conversations in RCS
  • First-Visit Personalization delivers real-time onsite recommendations for anonymous visitors
  • All capabilities born from Cordial’s internal innovation lab, Foundry
  • Directly addresses Cordial’s Intent Divide report: 100% of marketers still use basic signals, only 34% of consumers feel understood

Closing the Intent Divide in Real Time

Despite massive data volumes, most brands still rely on outdated behavioral signals to guess intent. Cordial’s latest release creates a continuous loop of understanding → relevance → engagement:

  1. Customer Insights Dashboard gives instant clarity on customer lifecycle movement and why engagement changes
  2. Advanced RCS Personalization turns that insight into dynamic, conversational mobile experiences using product, account, and browsing data
  3. First-Visit Personalization extends relevance to the website from the very first anonymous visit with real-time behavioral adaptation

"With the pace of consumer behavior today, teams aren't asking for just another dashboard. They're asking for clarity, and a dashboard that actually delivers it," said Jeremy Swift, CEO of Cordial. "These new capabilities help brands understand intent earlier and respond with the kind of relevance customers actually welcome. That's how you build trust and long-term loyalty."

"First-Visit Personalization comes directly from the work happening inside Foundry," added Matt Howland, President at Cordial. "We focus on tools that help marketers respond to real behavior in real time. These releases show what that looks like in practice."

 

About Cordial

Cordial helps modern brands win the Battle for Attention by giving marketing teams the clarity, data, and tools they need to understand intent and deliver relevance at scale. Leading enterprises rely on Cordial to unify their data, personalize with purpose, and build long-lasting customer relationships.

  • Customer ExperiencePersonalizationMarketing AI
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