Xsolla has launched a mobile-focused Server-to-Server (S2S) integration with Singular, announced on September 10, 2025, to unify mobile marketing data with web purchases, enabling game developers to accurately measure campaign performance and player value. This integration addresses the challenge of tracking off-platform transactions, enhancing Return on Advertising Spend (ROAS) and Lifetime Value (LTV) insights.
Xsolla integrates with Singular for mobile-to-web purchase tracking.
Unifies mobile marketing and Web Shop data for better analytics.
Tracks both app and web purchases in a single funnel.
Enhances ROAS and LTV insights for game developers.
Supports over 600 mobile Web Shops with real-time data sync.
Simplifies campaign optimization with server-to-server events.
As mobile game developers increasingly adopt Web Shops to diversify revenue beyond app stores, tracking off-platform purchases has been a persistent challenge. The Xsolla Web Shop + Singular S2S integration solves this by treating Web Shop purchases as attributable events, linking them to mobile marketing campaigns. This provides a unified view of user acquisition and re-engagement efforts, capturing both mobile and web purchases in a single funnel. “Having launched more than 600 mobile Web Shops, we’ve seen developers demand actionable data that connects web monetization with mobile marketing,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Our new S2S integration with Singular delivers that missing link, giving teams the clarity to optimize and scale their Web Shop strategies confidently.”
The integration enables real-time data synchronization, transmitting Web Shop purchases as server-to-server events to Singular, where they are mapped to the correct install source or re-engagement campaign. This ensures precise tracking of campaign performance and player value across platforms. Key benefits include:
Unified Funnel: Combines mobile and web purchase data for comprehensive analytics.
Direct Revenue Linking: Connects revenue to specific user acquisition and re-engagement campaigns.
Complete LTV Insights: Provides a holistic view of player lifetime value across app and Web Shop transactions.
The partnership enhances developers’ ability to optimize campaigns with accurate ROAS and LTV metrics. “Our goal at Singular has always been to simplify complex data and make it actionable for growth teams,” said Gadi Eliashiv, CEO and Co-Founder at Singular. “By partnering with Xsolla, we’re giving developers the full-funnel visibility they need to measure ROI and maximize revenue across every platform.” This integration empowers growth teams with a single, trusted source of performance data, streamlining decision-making and scaling strategies.
With over 600 mobile Web Shops already launched, Xsolla’s integration with Singular positions developers to maximize revenue by bridging the gap between mobile marketing and web-based transactions. The solution supports the growing trend of direct-to-consumer monetization, offering tools to refine and expand Web Shop strategies effectively.
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games.
Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data.
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