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Verndale, a digital experience agency, has strengthened its Data & Analytics leadership team with the appointments of Chris Boulanger as Managing Director and Peter Graham as Strategy Director. This strategic move underscores the agency's commitment to helping clients build robust data foundations to drive growth, efficiency, and readiness for AI-powered initiatives by transforming complex data into actionable business insights.
Quick Intel
Verndale appoints Chris Boulanger and Peter Graham to lead its Data & Analytics practice.
The hires aim to help clients build AI-ready data systems and extract more business value.
The expanded service portfolio includes data strategy, platform integration, and advanced analytics.
Focus areas are cloud-native platforms like Snowflake and Databricks for scalable insights.
The goal is to pair data expertise with the agency's digital experience leadership.
This initiative is designed to power intelligent customer experiences with clean, predictive data.
Strengthening Leadership for the AI Era
The addition of Boulanger and Graham brings extensive experience in guiding organizations through data transformation and digital maturity. Their leadership is designed to accelerate Verndale's ability to help clients navigate the complexities of modern data management and leverage advanced analytics and AI. "Data is one of the most valuable assets businesses have, if they can put it to work," said Chris Boulanger, Managing Director of Data & Analytics at Verndale. "We're expanding Verndale's capabilities to transform complexity into clarity and build data systems that drive confidence in our clients' decision-making."
A Comprehensive Portfolio for Data-Driven Outcomes
Under the new leadership, Verndale will enhance its suite of data services. This includes developing practical data strategies, implementing cloud-native data platforms, establishing trusted data management practices, and creating accessible business intelligence dashboards. The advanced analytics and AI service line will focus on applying machine learning and generative AI to move organizations from retrospective reporting to predictive insights. "Joining Verndale allows us to pair world-class data expertise with the agency's digital experience leadership," said Peter Graham, Strategy Director of Data & Analytics. "Together, we'll help clients not only deliver exceptional customer experiences but power them with clean, predictive, and integrated data systems built for the AI era."
Conclusion
By strategically investing in top data and analytics talent, Verndale is positioning itself as a key partner for enterprises aiming to future-proof their operations. This enhanced capability ensures that clients can build the necessary data infrastructure to not only understand their current performance but also to anticipate future trends and power the next generation of intelligent, data-driven customer experiences.
Verndale is a digital experience agency with headquarters in Boston and offices in Montreal, Los Angeles, Quito, and hubs across the Americas. For over 25 years, the agency has helped brands unlock growth opportunities and deliver measurable outcomes across industries, including retail, manufacturing and distribution, hospitality, financial services, higher education, and more. Its services span strategy, user research, experience design, technology platform development, personalization, SEO, analytics, and digital marketing. Verndale was recently honored with two 2024 VOCalis Awards from Digital Clarity Group for exceptional customer satisfaction.
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