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In a strategic move to bolster its credit card business, First National Bank of Omaha (FNBO) has named The Lacek Group, an Ogilvy One agency, as its new agency of record. This partnership comes at a time when both consumer purchasing behavior and brand strategies are increasingly centered on loyalty. The collaboration will focus on comprehensive marketing initiatives aimed at enhancing FNBO's co-branded credit card portfolio, targeting both new customer acquisition and the deepening of relationships with existing cardholders.
Quick Intel
The Lacek Group is named FNBO's new agency of record for credit card marketing.
The focus is on growing FNBO's portfolio of co-branded credit cards.
Strategy will target both new customer acquisition and existing customer management.
FNBO selected the agency for its expertise in loyalty and data-driven marketing.
The Lacek Group has a proven track record in the financial services sector.
The goal is to drive measurable growth through personalized customer experiences.
A Partnership Focused on Growth and Loyalty
FNBO conducted a search for a full-service marketing agency with specific expertise in the financial services and co-branded credit card space. The Lacek Group was selected based on its deep experience in loyalty and customer relationship management, as well as its strategic, data-driven approach to marketing. The partnership is designed to navigate the complexities of managing multiple distinct co-brand partnerships under a single portfolio, ensuring each program achieves its full potential.
Driving Engagement with Data and Creativity
The core of the new partnership will involve developing innovative, data-driven marketing strategies. The objective is to deepen customer engagement, optimize the performance of each co-branded card program, and deliver significant growth for FNBO's overall portfolio. By leveraging The Lacek Group's capabilities in precision marketing and award-winning creativity, FNBO aims to elevate its marketing efforts and provide more personalized and valuable experiences to its cardholders.
"We are excited to partner with The Lacek Group," said Kim Weiss, Senior Vice President, Partnership Marketing at FNBO. "Their impressive track record in crafting personalized, impactful customer experiences, as well as their ability to navigate the complexities of multiple distinct brands within a single account truly stood out. We are confident this collaboration will elevate our credit card marketing efforts and drive growth."
This collaboration represents a pivotal step for FNBO, reinforcing its commitment to leveraging strategic partnerships and advanced marketing to strengthen its position in the competitive credit card market. By aligning with a specialist agency, FNBO is positioned to transform customer relationships into a powerful driver for business results.
"FNBO is a forward-thinking institution with a clear vision for its credit card business, and we are thrilled to be a part of that journey," said Randy Gunderson, CEO of The Lacek Group. "Our team is eager to apply our precision-driven marketing strategies and award-winning creativity to help FNBO achieve its ambitious goals, building strong rapport and delivering measurable results across its impressive product lineup."
For more than 30 years, The Lacek Group has been perfecting the art and algorithms of brand devotion. We help world-class brands identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results, and measure the true effectiveness of those efforts. Learn more about The Lacek Group: www.lacek.com.
FNBO is a subsidiary of First National of Nebraska, Inc. (FNNI). FNNI and its affiliates have nearly $35 billion in assets and 5,000 employee associates. FNBO is a leader in the partnership payment arena, with partners in a variety of industries including retail, travel, entertainment, automotive, oil, nonprofits and more. FNBO specializes in providing comprehensive payment solutions with personalized service to help its customers achieve their goals. Founded in 1857, FNBO has maintained its commitment to helping build strong communities for more than 165 years.
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