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  • Customer Engagement

/prompt Bolsters Leadership with Hanson and Starr


/prompt Bolsters Leadership with Hanson and Starr
  • by: Source Logo
  • |
  • September 24, 2025

/prompt, the frictionless media, marketing, and communications agency, has expanded its executive team with two strategic hires: Maris Hanson as Chief People Officer and Janelle Starr as Chief Commercial Officer. Both joined earlier this summer, strengthening the agency's focus on people-centric culture and client partnerships amid rapid growth.

Quick Intel

  • Maris Hanson leads people strategy at /prompt, advancing values like Leading with Respect and Owning It through collaboration, inclusivity, and tech-driven development.
  • Janelle Starr oversees commercial strategy, integrating services for cohesive client solutions after 25+ years in production, growth, and client service at Heartbeat.
  • Hanson previously served as VP of HR at Velir, standardizing practices and attracting talent; Starr was Chief Client Officer at Publicis' Heartbeat.
  • Enhances /prompt's ability to deliver integrated marketing, bold creative, and measurable results for clients navigating complexity.
  • Reflects CEO Paul Dyer's commitment to a supportive leadership team, positioning /prompt for innovation in pharma, AI, and future work trends.
  • Supports /prompt's storymaking approach, combining creativity, culture, and technology for action-oriented earned marketing.

Strengthening People and Culture

Maris Hanson brings deep expertise in organizational leadership and workforce innovation to her role as Chief People Officer. She is tasked with fostering a culture aligned with /prompt's core values—Leading with Respect, Being Creators, Partnering Proactively, and Owning It—through initiatives emphasizing collaboration, inclusivity, and professional growth. Leveraging technology, Hanson will drive solutions that enhance employee success and business performance.

"I joined /prompt because I saw a rare combination of vision, values, and momentum," said Hanson. "This is a team that's not only thinking big, about pharma, about AI, about the future of work, but also deeply committed to creating a culture where people feel seen, supported, and empowered. That's the kind of environment where great things happen, and I'm excited to help shape it."

Driving Commercial Expansion

Janelle Starr, with over 25 years in agency leadership spanning production, technology, operations, growth, marketing, and client service, assumes the Chief Commercial Officer position. She will lead commercial strategy, weaving /prompt's services into unified solutions that provide clarity and creativity for clients facing complex challenges.

"What drew me to /prompt is its independence and ambition," said Starr. "Too many agencies are busy updating old operating models for new challenges. /prompt is doing the opposite -- building a platform company designed for the world as it is now, and as it's rapidly becoming. How could I pass that up?"

Positioning for Sustainable Growth

With Hanson elevating internal culture and Starr expanding client impact, /prompt is primed to scale its integrated marketing offerings, from bold creative to measurable outcomes. This duo supports the agency's frictionless model, built for the 2020s, where creativity meets technology to craft shareable stories.

"The addition of Maris and Janelle reflects /prompt's commitment to building a leadership team that supports and challenges the amazing people we have throughout the organization," said Paul Dyer, CEO of /prompt. "Their expertise and leadership will be instrumental as the agency continues to scale and deliver meaningful impact for clients."

/prompt's leadership enhancements underscore its evolution as a storymaking powerhouse, empowering teams and clients to thrive in dynamic industries like pharma and AI-driven communications.

About /prompt

/prompt is a frictionless marketing and communication agency built for the 2020s, combining creativity, culture, and technology to make stories worth sharing. We don't tell stories—we make them.

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