Pēq, a leader in independent incrementality measurement for commerce media, has strengthened its leadership team with the appointment of Ben Flaccus as its first Chief Growth Officer. Flaccus will be responsible for driving the adoption of Pēq's OmniCommerce Performance Platform among leading global marketers, leveraging his extensive experience in connecting marketing technology to measurable business outcomes.
Quick Intel
Pēq appoints Ben Flaccus as its new Chief Growth Officer.
Flaccus previously served as Managing Director, Commerce at Perion.
He brings over 20 years of experience in marketing technology and strategy.
His role is to expand the adoption of Pēq's OmniCommerce Performance Platform.
Pēq's platform provides a unified, independent view of performance across commerce channels.
The goal is to help brands quantify true incremental impact and optimize marketing spend.
In his new role, Flaccus will focus on accelerating platform adoption, expanding strategic partnerships, and spearheading new growth initiatives. His appointment is a strategic move to guide Pēq through its next phase of expansion and solidify its position as a standard for unified measurement in the complex commerce media landscape. His deep industry relationships and understanding of marketer challenges will be pivotal in scaling the company's reach.
Flaccus brings more than two decades of experience working with marketers to adopt new technologies that drive measurable outcomes. His background includes leadership roles at both multi-national corporations and startups, providing him with a unique perspective on how to help brands navigate today's fragmented media ecosystem. This experience is seen as critical for translating Pēq's complex data capabilities into tangible client value.
Pēq's platform is designed to meet a critical industry need: providing marketers with an independent, unified view of performance across all commerce channels. By integrating sales and media data, the platform quantifies the true incremental impact of marketing investments, allowing brands to compare channels objectively and optimize spend with confidence. Flaccus emphasized the platform's value, stating, "Pēq's technology meets that challenge head-on by unifying insights across the omnicommerce ecosystem to reveal what's driving true impact."
The appointment of Ben Flaccus as Chief Growth Officer signals a focused effort by Pēq to capture a larger share of the growing commerce media market. By placing a seasoned marketing technology veteran at the helm of its growth strategy, Pēq is well-positioned to help more brands cut through data fragmentation and make smarter, more efficient investment decisions for sustainable growth.
Pēq is the leader in empowering marketers with its OmniCommerce Performance Platform—unifying sales, marketing, and consumer data through seamless ecosystem integrations and advanced machine learning to deliver unprecedented clarity into performance. By connecting insights across the commerce landscape, Pēq enables faster decisions, smarter optimization, and measurable growth—establishing the benchmarks that help marketers invest more effectively and accelerate profitable growth.
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