Position2, the AI-first growth marketing agency, has announced the appointment of Jon Miller, co-founder of Marketo, Engagio, and a new stealth Martech startup, and Kumar Ganapathy, Managing Partner of 3iPartners, to its Board of Directors. The move comes as Position2 scales its Services-as-a-Software model, transforming agency engagement through AI-driven automation and domain expertise.
Position2 adds Jon Miller and Kumar Ganapathy to its Board of Directors.
Miller co-founded Marketo and Engagio; recognized as a Martech thought leader.
Ganapathy has built and invested in 50+ tech startups across AI, IT, and telecom.
The company is scaling its Services-as-a-Software model for client growth.
AI-first methodology delivers faster GTM, continuous testing, and ROI clarity.
Position2 aims to set new standards for accountability in growth marketing.
Jon Miller brings over 25 years of experience leading disruptive Martech platforms. As co-founder of Marketo, he helped the company achieve IPO and category leadership. He also founded Engagio, later merged with Demandbase, where he served as CMO. Miller is widely regarded as an industry thought leader and the author of The Clear and Complete Guide to ABM and The Definitive Guide to Marketing Automation.
"Position2 represents the next evolution for modern agencies—a move to a 'Services-as-a-Software' model," Miller explained. "This means clients hire the company for driving results and benefit from AI-enhanced capabilities for faster go-to-market, lower costs, and predictable growth. This precision-focused, AI-driven marketing is what the industry needs."
Kumar Ganapathy, meanwhile, has founded multiple successful companies over 25 years across telecom, enterprise IT, and AI. His ventures include VxTel (acquired by Intel), Virident (acquired by Western Digital), and startups from Enterprise Labs, such as Akridata (Visual AI), Ampool (acquired by HPE), and Kinara (Edge AI silicon). As Managing Partner of 3iPartners, Ganapathy has invested in more than 50 tech startups.
"AI-enabled growth marketing requires operational discipline – shorter cycle times, smarter budget allocation, and continuous experimentation with strong governance," said Ganapathy. "Position2's focus on reliable outcomes to improve win rates and clarity in every dollar spent aligns perfectly with what clients in AI, SaaS, Cybersecurity, and Healthcare need."
Position2’s Services-as-a-Software approach integrates AI methodologies with human expertise to deliver:
Faster Go-to-Market: Accelerated campaign deployment and optimization.
Continuous Experimentation: Real-time testing across the buyer’s journey.
Source-to-Revenue Connection: Every touchpoint tied directly to revenue.
This model addresses common marketing challenges, including sluggish go-to-market timelines, low conversion rates, and unclear ROI attribution. Clients benefit from software-level efficiency with human-level strategic insight, eliminating the trade-off between cost and quality.
"We've fundamentally reimagined how AI-enabled marketing should operate—with precision, accountability, and unwavering focus on revenue impact," said Rajiv Parikh, CEO of Position2. "Our clients expect complete transparency from marketing spend to revenue generation, along with the speed and agility that only AI can provide. With Jon Miller and Kumar Ganapathy joining our board, we're positioned to set entirely new standards for the industry."
Position2 is a pioneer in AI-led marketing—unifying data, accelerating insight-to-action, and connecting every dollar spent to revenue. The company partners with ambitious teams that expect measurable outcomes and enterprise-grade execution.
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