Paytronix, an Access company, has launched Journey Builder, an AI-powered campaign automation tool designed for restaurants and convenience stores. As the first release in the enhanced Guest Engagement Suite, this tool allows marketers to create sophisticated, multi-touchpoint guest journeys in minutes, moving beyond one-size-fits-all messaging to deliver intelligent personalization based on individual guest behavior.
Quick Intel
Paytronix launched Journey Builder, an AI-powered campaign automation tool.
It enables marketers to build multi-touchpoint guest journeys in minutes.
The tool uses decision logic to personalize messaging based on guest engagement.
It integrates with Paytronix's segmentation for precise targeting.
This is the first release in Paytronix's unified Guest Engagement Suite.
A unified Customer Data Platform (CDP) will be introduced in the coming months.
Simplifying Sophisticated Campaign Creation
The tool addresses a key pain point for marketers in the hospitality industry: the time and complexity of manual campaign management. Journey Builder features a drag-and-drop interface within the Paytronix Campaign Center, allowing users to visually construct everything from welcome series to win-back campaigns. This significantly reduces the time from concept to launch, enabling brands to react quickly to guest behavior. Nonita Verma, General Manager at Paytronix, said: "The Guest Engagement Suite evolution represents our commitment to evolving alongside their needs—giving them integrated solutions that work seamlessly together and deliver real results."
Driving ROI with Intelligent Personalization
A core feature of Journey Builder is its use of AI-driven decision logic to maximize marketing efficiency. The tool automatically adjusts messaging based on individual guest patterns, ensuring that rewards and offers are sent to the guests who need them most. This prevents wasting marketing spend on already-loyal customers while effectively incentivizing those who are at risk of churning. Charles Gray, VP of Product at Paytronix, stated: "Journey Builder makes it simple for marketers to get the very most out of their messaging campaigns. Brands now have total control over their messaging like never before."
The Foundation of a Unified Engagement Platform
Journey Builder marks the beginning of a broader platform evolution for Paytronix. The company plans to enhance its suite by integrating a Customer Data Platform (CDP) that will unify guest data from loyalty, ordering, reservations, and other touchpoints. This will provide a single view of the guest, enabling even deeper personalization and exceptional experiences across the entire customer lifecycle.
This launch empowers hospitality brands to compete more effectively by automating complex marketing tasks and delivering the personalized experiences that modern guests expect, all while maximizing the return on their marketing investment.
Paytronix, an Access Group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our innovative, unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to more than 1,800 leading restaurant and convenience store brands. Our valued clients leverage the power of Paytronix across 50,000 sites globally to create seamless, personalized, and brand-authentic experiences that foster lasting relationships with their customers. For more than 20 years, Paytronix has been a trusted partner helping brands maximize the lifetime value of their guests and grow more profitable businesses.
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