Netcore Cloud, a global leader in AI-powered marketing technology, has announced two strategic leadership appointments to advance its vision of autonomous, agentic marketing capabilities. Vassil Mladjov joins as Senior Vice President – AI & Strategy, and Erin Ritz as Director – ISV Alliances (North America). These hires underscore Netcore’s commitment to empowering marketers with intelligent AI agents that streamline campaign execution and enhance customer engagement across channels.
Netcore Cloud appoints Vassil Mladjov as SVP – AI & Strategy to lead global AI roadmap.
Erin Ritz joins as Director – ISV Alliances to expand North American partnerships.
Focuses on autonomous AI agents for real-time, personalized marketing campaigns.
Enables marketers to plan and optimize cross-channel engagement with minimal effort.
Strengthens Netcore’s position in the U.S. marketing technology landscape.
Aims to deliver scalable, AI-native solutions for modern brand experiences.
Netcore Cloud is pioneering an Agentic Marketing Platform that empowers marketers to autonomously plan, execute, and optimize campaigns. By embedding intelligent AI agents across its platform, Netcore enables real-time decision-making based on contextual data, driving better product discovery, conversions, and strategic insights. The appointments of Mladjov and Ritz signal Netcore’s intent to lead the AI-driven marketing revolution, particularly in the U.S. market.
"Netcore Cloud is innovating and building an Agentic Marketing Platform with a vision to empower marketers to plan, execute, and optimize campaigns and customer engagement autonomously. Autonomous AI agents act on real-time contextual data, making decisions to promote better product discovery and conversions in-channel, all while also helping marketers and merchandisers get strategic program insights, derive campaign strategy and launch campaigns in minutes. This would have previously taken days or weeks," said Pratik Bhadra, CEO – North America, Netcore Cloud. "Vassil's background in AI strategy and research and Erin's experience in building partner-led ecosystems help us drive this ambition forward to build a connected ecosystem of best-of-breed AI agents, ushering in this new era of marketing and customer experiences."
As SVP – AI & Strategy, Vassil Mladjov will spearhead Netcore’s global AI roadmap, focusing on 1:1 personalization at scale through agentic AI. With decades of experience in building intelligent systems, Mladjov aims to integrate AI deeply into marketing execution, enabling brands to deliver tailored experiences efficiently.
"Netcore isn't just participating in the Agentic AI revolution, it's poised to lead it," said Vassil Mladjov, SVP – AI & Strategy, Netcore Cloud. "The vision of building an AI-native platform that weaves intelligent agents into the very core of marketing execution is bold, necessary, and within reach. I'm excited to partner with our product and engineering teams to shape this future - one where marketers don't just use AI, they scale with it."
Erin Ritz, as Director – ISV Alliances (North America), will drive the growth of Netcore’s partner ecosystem in the U.S. Leveraging her experience from Validity Inc. and Salesforce.org, Ritz will focus on building scalable integrations to embed Netcore’s solutions into marketers’ workflows, enhancing adoption and agility.
"North America is ripe for API-first, plug-and-play MarTech solutions and Netcore is uniquely positioned to deliver," said Erin Ritz, Director – ISV Alliances (North America), Netcore Cloud. "My focus will be on building a partner ecosystem that allows Netcore to embed seamlessly into the marketer's workflow—accelerating adoption and enabling more agile, outcome-driven growth."
Netcore Cloud’s strategic hires reinforce its mission to make AI the core engine of real-time, autonomous brand experiences across email, mobile, web, and other channels. By combining Mladjov’s AI expertise with Ritz’s partnership-building skills, Netcore is poised to deliver scalable, AI-native solutions that transform how brands engage with customers.
These appointments position Netcore Cloud as a leader in the evolving marketing technology landscape, enabling brands to achieve personalized, omnichannel experiences with unprecedented efficiency and impact.
Netcore Cloud, a global leader in marketing technology, empowers marketers with its comprehensive Customer Engagement and Experience Suite to create personalised, omnichannel experiences. Leveraging AI to integrate customer data, Netcore enables targeted segments and meaningful digital interactions. Trusted by over 6,500 brands across sectors like E-commerce, Retail, Banking and Financial Services, Media and Entertainment, and Travel, its marquee clients include Walmart, Unilever, Tommy Hilfiger, Domino's, McDonald's, Pizza Hut, and Crocs. Also, Netcore was named a Leader in the 2025 Gartner® Magic Quadrant™ for Search and Product Discovery and The Forrester Wave™: Commerce Search & Product Discovery, Q3 2023. Netcore was also a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.
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