Later has appointed Paige Kelly as General Manager, Creator. In this role, Kelly will lead the expansion and evolution of Later's creator community, capitalizing on strong 2025 momentum to strengthen connections between the company's enterprise clients and its extensive network of hundreds of thousands of creators.
Quick Intel
Paige Kelly joins Later after a distinguished career at Wayfair, where she advanced from early-stage contributor to senior leadership. She developed and led key business units, most recently overseeing the housewares vertical, global supplier acquisition and onboarding, and branded product strategy. Her efforts helped transform emerging categories—such as upholstery, mattresses, and furniture—into dominant market performers through consistent innovation and operational excellence.
"As the creator economy evolves, networking will be a critical driver of growth, and I'm excited to expand the creator community at Later by offering opportunities creators won't find anywhere else. Joining a team that values creativity and authenticity makes this an incredibly meaningful next step in my career," said Paige Kelly, General Manager, Creator of Later.
Kelly's immediate priorities include deepening creator resources, accelerating access to campaigns and product features, and strengthening community engagement. This builds on Later's established creator events, including the recent Swipe Up Creator Commerce Summit in Chicago and ongoing meetups across cities such as New York, Los Angeles, Dallas, Nashville, Atlanta, Miami, Boston, and beyond.
"Later continues to lead through innovation by fostering creativity, amplifying individual voices and activating one of the largest creator networks in the industry. This scale creates real value for creators looking to expand their followings and for enterprise brands seeking to expand impactful content campaigns in 2026. I am confident that Paige will be a valuable asset in helping Later push the boundaries of what's possible for our customers, creators and brands," commented Scott Sutton, CEO of Later.
The appointment underscores Later's ongoing commitment to investing in the creator economy. With Kelly's leadership, the company will further enhance resources and development opportunities, positioning creators and brands to capitalize on emerging trends in influencer marketing, social commerce, and audience-driven growth.
Later's AI-powered platform, backed by over a decade of proprietary data—including billions of social interactions, impressions, and more than $2.4 billion in verified influencer-driven purchases—combined with deep integrations across Meta, TikTok, and other platforms, enables precise, results-oriented campaigns. Trusted by major enterprise brands, Later continues to bridge creativity and performance for measurable outcomes.
About Later
Later is the world's most intelligent influencer marketing company, powering the creator economy and social commerce for brands and creators alike. Fueled by their native AI-powered platform with over a decade of proprietary data, including billions of social interactions, impressions, $2.4 billion+ in verified influencer-driven purchases, and deep integrations with platforms like Meta and TikTok, Later provides data-driven guidance, combined with their team of expert strategists, to execute fully-managed campaigns, driving audience growth, engagement, and revenue. Trusted by the world's leading enterprise brands such as Crumbl, Kylie Cosmetics, ESPN, and YouTube, Later bridges creativity and performance, so every campaign not only looks good, but drives results. Later is building the future of influencer marketing where everyone wins.
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