In a strategic move to expand its global digital out-of-home (DOOH) advertising footprint, ICARO Media Group has announced the acquisition of LiftMedia, a European company specializing in elevator screen advertising. This acquisition, following the recent purchase of Brazil's RioVerde, significantly scales ICARO's screen network and combines it with its AI-powered platform to deliver hyper-targeted advertising across three continents.
Quick Intel
ICARO Media Group acquires LiftMedia, a European DOOH elevator screen company.
This follows ICARO's recent acquisition of RioVerde in Brazil.
The move expands ICARO's AI-driven advertising network into Europe, LATAM, and North America.
The combined entity offers advertisers deep, hyperlocal market penetration.
The strategy focuses on delivering highly relevant content and targeted ads to captive audiences.
This is part of ICARO's plan to create a multichannel monetization ecosystem.
The acquisition of LiftMedia is a key step in ICARO's strategy to build a dominant global presence in the DOOH space. By integrating LiftMedia's specialized elevator screens in Europe with its existing networks in North and Latin America, ICARO is creating a vast, interconnected media platform. This expanded physical footprint provides the canvas for its AI-driven advertising solutions, allowing for campaigns that can be deployed and optimized across multiple regions simultaneously.
The core advantage of this expanded network lies in the fusion of physical screens with ICARO's AI technology. The platform is designed to analyze data and deliver highly relevant content—such as breaking news and sports—alongside hyper-targeted advertising. This ensures that audiences in specific locations, such as residential and commercial elevators, receive engaging and contextually appropriate messages, maximizing viewer attention and advertising impact for brands.
This acquisition is positioned as a transformative moment for ICARO, creating a powerful synergy between its technological capabilities and LiftMedia's on-the-ground media assets. As Paul Feller, Chairman and CEO, stated, "Combining ICARO's AI-powered engagement technologies... with LiftMedia's Out-of-Home media business in Europe will increase viewer engagement, offering users highly-relevant content... all delivered with hyper-targeted advertising." This strategic consolidation is designed to offer advertisers an unparalleled tool for achieving deep market penetration in key international regions.
The acquisition of LiftMedia solidifies ICARO Media Group's position as a growing force in the programmatic DOOH landscape. By uniting a expanded digital screen presence with sophisticated AI targeting, the company is building a comprehensive, data-driven ecosystem for the future of out-of-home advertising, delivering measurable value for both advertisers and shareholders.
ICARO Media Group is a media technology company that empowers telcos, networks and brands to monetize their audiences through integrated multiscreen experiences, OTT platforms, digital advertising, Out-Of-Home (OOH) media and AI-driven engagement solutions. Operating in many countries, ICARO connects content, data, and technology to transform how users, platforms, and advertisers interact — creating a truly multichannel monetization ecosystem.
LiftMedia is a company specialized in Digital Out-of-Home (DOOH) media, focused on advertising through digital screens installed inside elevators of residential and commercial buildings. Its business model is based on delivering high-impact, segmented messages designed to connect brands with affluent audiences in a direct, relevant, and non-intrusive way.
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