Evok, a retention marketing agency, has published a comprehensive guide titled “Customer Retention vs. Customer Acquisition: Where Should Your Marketing Budget Go?” The resource offers expert insights to help businesses strategically allocate their marketing investments between acquiring new customers and retaining existing ones.
Evok releases new blog guide on acquisition vs. retention marketing.
Highlights cost differences, ROI, and when to prioritize each strategy.
Explains how business maturity influences budget allocation.
Covers key metrics: CAC, CLTV, retention rate, churn, and repeat purchase frequency.
Provides real-world examples from healthcare and restaurants.
Stresses role of CRM, CDPs, and automation tools in scaling strategies.
The guide explores the distinct roles of acquisition and retention in business growth. Acquisition drives visibility and revenue through digital ads, search engine marketing, influencer partnerships, and content marketing. In contrast, retention nurtures relationships via loyalty programs, email campaigns, personalized offers, and automated reminders—yielding higher ROI at lower cost.
“While acquisition attracts fresh revenue, retention sustains profitability,” the guide notes. “Understanding how and when to balance both creates the foundation for long-term business success.”
Acquisition Tactics: Paid ads, search marketing, influencers, and events focus on converting new audiences into paying customers.
Retention Tactics: Loyalty programs, personalized outreach, reminders, and reputation management keep customers engaged and loyal.
ROI Dynamics: Retention costs less than acquisition while delivering stronger long-term CLTV.
Stage Matters: Startups often prioritize acquisition, while mature businesses gain more from retention.
Technology Integration: CRM, CDP, and automation tools enhance targeting, personalization, and engagement across the lifecycle.
Healthcare: Clinics use geo-targeted ads for acquisition while leveraging reminders and patient portals for retention.
Restaurants: Social ads and referral programs drive acquisition, while loyalty apps and coupons foster repeat visits.
Evok is a retention marketing agency specializing in helping brands strengthen customer loyalty and maximize lifetime value. By combining data-driven strategies with advanced marketing technology, Evok empowers businesses to scale efficiently, optimize ROI, and achieve sustainable growth.
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