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Creativ Company Names Christina Lockwood Comms Lead


Creativ Company Names Christina Lockwood Comms Lead
  • by: Business Wire
  • |
  • September 24, 2025

Creativ Company, the machine intelligent marketing firm serving the world's most creative companies, has appointed Christina Lockwood as its Communications Leader. In this role, she will shape communications strategy and execution for the firm and its clients in media, advertising, and technology, fueling the growth of its thriving PR practice.

Quick Intel

  • Christina Lockwood joins Creativ Company as Communications Leader with over 15 years in B2B tech, AI, advertising, and creative sectors.
  • She will drive PR strategies for client expansions, including IPOs, fundraising, product launches, and leadership transitions.
  • Lockwood's expertise includes securing coverage in Forbes, The Wall Street Journal, TechCrunch, Adweek, and Fast Company.
  • Focuses on blending creativity with strategy to craft narratives that build brand awareness and align with business goals.
  • Supports Creativ Company's machine intelligence and agency model for innovative storytelling in marketing.
  • Aims to develop generational PR products, enhancing visibility for clients like Electronic Arts and Scopely.

Seasoned Expertise in Narrative Building

Lockwood arrives with more than 15 years of experience crafting narratives and boosting visibility for brands in B2B tech, AI, advertising, and creative industries. Her track record encompasses leading communications for high-stakes events like IPOs, private fundraising rounds, product launches, and executive transitions. For emerging companies, she excels at unique storytelling that cuts through noise, earning media resonance and fostering enduring brand equity.

Strategic Storytelling for Impact

Renowned for integrating creativity and strategy, Lockwood designs programs that uncover fresh angles for national coverage, establish credibility in competitive markets, and synchronize messaging with growth objectives. This approach ensures communications not only capture attention but also deliver measurable business results, making her a pivotal addition to Creativ Company's PR expansion.

“My passion is helping companies tell their stories in ways that spark interest, capture attention, and ultimately drive business impact,” said Lockwood. “Creativ Company’s innovative mix of machine intelligence and agency services opens up endless opportunities for storytelling, and I’m excited to partner with our clients to bring those opportunities to life.”

“Christina is an accomplished communications leader who knows how to translate complex ideas into succinct narratives that get noticed,” said Wes Morton, Co-Founder and CEO of Creativ Company. “She brings a unique blend of emerging technologies and PR knowledge to our firm. We look forward to building generational PR products and practice with her as our lead.”

Elevating PR for Creative and Tech Clients

Under Lockwood's guidance, Creativ Company's communications will amplify its machine-generated insights and full-service agency model, serving clients such as Electronic Arts, Scopely, MOCEAN, 1stAveMachine, SpecialGuestX, Iconic Arts, Havoc Robotics, and Wells Fargo. Her leadership positions the firm to innovate PR solutions that motivate consumers and tackle marketing challenges head-on.

This appointment strengthens Creativ Company's position at the intersection of AI-driven intelligence and creative marketing, enabling bolder narratives that resonate in dynamic industries. With Lockwood at the helm of communications, the firm is poised to expand its influence, delivering inventive strategies that drive client success and redefine industry standards.

About Creativ Company:

Creativ Company reinvents marketing to better understand and motivate consumers. With patented machine-generated insights and a reimagined full-service agency model, Creativ Company delivers inventive solutions for world-class clients including Electronic Arts, Scopely, MOCEAN, 1stAveMachine, SpecialGuestX, Iconic Arts, Havoc Robotics, Wells Fargo, and more. Challenges welcome. To learn more, visit creativ.com.

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