CQL, the Unified Commerce Agency and a Shopify Platinum Partner, today announced the launch of POS360°, an integration that enables continuously updated customer profiles in Bloomreach by synchronizing in-store interactions from Shopify POS. This solution bridges physical and digital channels, delivering more consistent, informed, and personalized customer experiences across touchpoints.
Quick Intel
Bridging In-Store and Digital for Unified Customer Experiences
Traditional POS integrations often limit synchronization to transaction data alone. POS360° goes further by capturing a wider spectrum of in-store signals—such as visits and interactions—and feeding them into Bloomreach to enrich digital personalization strategies. Simultaneously, digital signals flow back to Shopify POS, enabling associates to reference current context like recent online activity or preferences, fostering more relevant and confident in-store engagements.
“Retailers need practical ways to connect in-store experiences with their digital personalization strategies,” said Mike Riess, Vice President of Unified Commerce at CQL. “POS360° works with Shopify POS to help bridge that gap, giving brands a unified view of the customer and enabling more consistent engagement across physical and digital touchpoints.”
Supporting Key Retail Use Cases
POS360° addresses common retail challenges with targeted capabilities:
These features help retailers leverage first-party data more holistically while keeping store operations smooth and efficient.
“The customer experience should be personalized across every touchpoint - even as they move from online to in-store. By connecting in-store behavior with digital customer data, POS360° helps retailers better activate their first-party data to deliver exactly that,” said Rachel Fefer, Global VP Strategic ISVs and AMER Partnerships at Bloomreach. “This integration enables more relevant and consistent experiences, while keeping operational complexity low for store teams. We’re excited to give businesses a 360° view of every shopper so they can create tailored journeys that transcend channels.”
Event-Based Architecture for Seamless Two-Way Flow
Built on an event-driven framework developed by CQL, POS360° ensures reliable, real-time data exchange between Shopify POS and Bloomreach. In-store events update Bloomreach profiles instantly to inform Loomi AI-driven digital experiences, while relevant online data surfaces in the POS interface to support associates—without introducing complexity or requiring extensive reconfiguration of existing systems.
This launch reinforces CQL’s role as a leader in unified commerce, delivering thoughtful integrations that align technology with business goals and create truly connected customer journeys.
About CQL
CQL, the Unified Commerce Agency and Shopify Platinum Partner, builds conversion-led commerce experiences that drive growth for leading brands in both eCommerce and physical retail. With a solution-oriented mindset, we align your business goals with the right mix of technology and partners, guiding when to innovate and how to maximize out-of-the-box solutions. Together, we elevate your brand, accelerate growth, and create seamless customer experiences in-store and online.
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