Ascendant Loyalty Marketing, a premier loyalty consulting firm, has forged a strategic alliance with inteQ, a frontrunner in customer data intelligence, to roll out inteQ's Genesis Data platform to top brands in retail, hospitality, restaurant, and e-commerce. This partnership tackles data fragmentation head-on, integrating touchpoints for a unified customer perspective that boosts engagement and leverages existing CRM and CDP investments.
Quick Intel
Bridging Technology and Loyalty Expertise
The Genesis Data platform resolves a core challenge for marketers: scattered data across CRMs, CDPs, and marketing tools that obscures full customer visibility. Genesis unifies these touchpoints, enriching systems with real-time insights that fuel business outcomes. Ascendant Loyalty Marketing complements this with its established data management practices, having crafted major loyalty programs through its network in The Americas, Europe, Middle East, and Africa. As Jeffrey Harris, Founder and CEO at inteQ, states, "Ascendant's incredible reputation and 25-year track record make them the ideal partner to introduce Genesis to brands needing powerful data solutions. This partnership allows us to bring our platform to market faster and more effectively."
Empowering Brands with Unified Customer Views
Fragmented data hinders personalized strategies, but Genesis creates 360-degree profiles by capturing and normalizing information from diverse sources, enabling seamless integrations with platforms like Salesforce and POS systems. David Slavick, Co-Founder and Partner at Ascendant Loyalty Marketing, notes, "Genesis solves one of our clients' biggest pain points – fragmented data that prevents them from understanding their customers. By integrating Genesis into their data management capabilities, our clients can best leverage their current solutions to finally achieve a unified view of customers for personalized AI enabled marketing." This foundation enhances marketing platforms, delivering rapid implementation and marketer-friendly dashboards for informed decisions.
Driving Innovation in Customer Intelligence
By merging inteQ's cloud-native technology with Ascendant's industry connections and methodologies, the partnership grants brands superior visibility into behaviors, supporting data-driven personalization in loyalty and CRM efforts. Jay Weinberg, Co-Founder and Partner at Ascendant Loyalty Marketing, adds, "What excites me most is how quickly Genesis delivers value. Our clients have struggled with data silos for years – Genesis changes that entirely, delivering comprehensive customer intelligence that directly impacts customer engagement performance in partnership with today's leading platforms." The collaboration positions Genesis for swift adoption, transforming how enterprises activate data for competitive advantage in dynamic sectors.
This alliance exemplifies how specialized tech and consulting converge to elevate customer strategies, fostering deeper relationships and measurable growth in an AI-enhanced ecosystem.
About Ascendant Loyalty Marketing
Ascendant Loyalty Marketing is a strategic loyalty consulting firm specializing in end-to-end CRM and loyalty marketing services. For more information, visit ascendantloyalty.com.
About inteQ
inteQ is a leading provider of customer data intelligence and analytics solutions, specializing in creating a 360-degree unified customer view through its cloud-native Genesis platform. For more information, visit inteq.io.
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