WorkSpan, the leading AI-powered partner ecosystem management platform, has partnered with Work4Flow to deliver WorkSpan.AI directly on the ServiceNow Store. The certified application integrates WorkSpan's partner intelligence and co-selling capabilities into ServiceNow's Customer and Sales Order Management (SOM) environment, enabling enterprises to operationalize CRM-driven partner motions and accelerate revenue through strategic partnerships on an accelerated timeline.
Quick Intel
The WorkSpan.AI application addresses key challenges for Partner Business Managers and Account Executives who need real-time partner intelligence within their primary CRM workflows. By surfacing contextual insights and automating co-sell processes, it streamlines partner engagement, reduces friction, and drives faster revenue realization through strategic alliances.
"This partnership with Work4Flow represents a significant milestone in making partner ecosystem management truly native to ServiceNow," said Amit Sinha, Co-founder and President at WorkSpan. "Enterprises using ServiceNow CRM can now leverage the full power of their partner ecosystems without leaving their primary CRM and sales order management platform. This seamless integration accelerates co-selling motions and unlocks new revenue opportunities through strategic partnerships."
"Enterprises are rethinking CRM as an AI-powered operating model, not just a system replacement," said Sanjay Gupta, CEO of Work4Flow. "At Work4Flow, we specialize in establishing AI-ready CRM data foundations that support end-to-end Lead-to-Cash and CPQ processes on ServiceNow. That same foundation underpins our Salesforce-to-ServiceNow CRM Migration Accelerator, and it's what enabled us to partner with WorkSpan and deliver this application on an accelerated timeline, building a production-grade solution that embeds partner intelligence directly into ServiceNow CRM workflows and aligns CRM, partner ecosystems, and AI execution."
The application leverages Work4Flow's expertise in ServiceNow platform optimization and WorkSpan's partner ecosystem intelligence to provide a production-ready solution. Phase 1 focuses on embedded intelligence and co-sell automation, with future phases planned to expand agentic AI capabilities and deepen integration with ServiceNow's broader AI ecosystem.
WorkSpan.AI for ServiceNow is now available in the ServiceNow Store.
About WorkSpan
WorkSpan is the leading partner ecosystem management platform, enabling enterprises to drive revenue through strategic partnerships. The company's solutions power co-selling, marketplace integration, and partner collaboration for leading global enterprises.
About Work4Flow
Work4Flow specializes in building certified enterprise applications for the ServiceNow platform, helping leading software companies extend their capabilities into the ServiceNow ecosystem. Work4Flow accelerates AI adoption on ServiceNow by making it fast, scalable, and data-ready; through data readiness, platform optimization, and purpose-built accelerators designed for real enterprise scale.
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